YONGHUI SUPERSTORES(SH:601933) Sou Hu Cai Jing·2025-08-22 08:11Core Viewpoint - The renovation of Yonghui Supermarket in Yong'an represents a significant shift towards enhancing consumer experience and quality in retail, aligning with local government initiatives to boost consumption and meet the needs of residents [1][22]. Group 1: Product Optimization - Yonghui Supermarket has revamped its product offerings by removing nearly 10,000 items and introducing over 3,200 high-quality products, achieving an 80% alignment with the "Fat Donglai" model [3]. - The supermarket has increased the proportion of imported goods to 15%, focusing on a more scientific selection process that combines national product advantages with local consumer habits [3]. - The fresh food section has seen a notable increase in the share of baked goods and ready-to-eat items, rising from 5% to 25%, enhancing the appeal of fresh hot food [5]. Group 2: Fresh Produce and Local Preferences - The fruit section emphasizes quality and variety, featuring seasonal products like cherries and plums, while also introducing trendy items to cater to younger consumers [7]. - The vegetable section has incorporated organic options and local medicinal herbs, ensuring a focus on health and wellness, while the meat section has introduced high-quality local pork and innovative beef products [9]. Group 3: Environmental and Service Enhancements - The store layout has been redesigned for better flow and visibility, eliminating forced pathways to create a more inviting shopping experience [11]. - Unique services such as free cooking assistance for meat products and tasting opportunities for fruits and vegetables have been introduced to enhance customer engagement [15]. Group 4: Employee Welfare - Employee salaries have increased significantly from 2,900 yuan to over 3,700 yuan, which is expected to boost service quality and employee motivation [19]. - The store has improved its employee facilities, including rest areas and upgraded dining options, contributing to higher job satisfaction and a sense of belonging [21]. Group 5: Strategic Significance - The Yong'an store serves as a model for future renovations across the region, aligning with local policies aimed at enhancing quality consumption and retail standards [22]. - The successful transformation of the Yonghui Supermarket marks a new phase in quality retail in the Sanming area, with plans to continue adopting the "Fat Donglai" model to better serve mainstream Chinese families [24].