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天润乳业(600419):25Q2利润表现环比显著改善 重视渠道破局与品牌升级

Core Viewpoint - The company reported a decline in revenue for the first half of 2025, but showed resilience in operations with improved profitability in the second quarter, indicating a potential recovery in the dairy sector despite ongoing challenges [1][3]. Financial Performance - For the first half of 2025, the company achieved revenue of 1.395 billion yuan, a year-on-year decrease of 3.30%, and a net profit attributable to shareholders of -22 million yuan, showing a reduction in losses. The adjusted net profit was 58 million yuan, reflecting a year-on-year increase of 141.32% [1]. - In Q2 2025, revenue reached 771 million yuan, down 3.94% year-on-year, with a net profit of 51 million yuan, up 258.54% year-on-year, and an adjusted net profit of 59 million yuan, up 4533.75% year-on-year [1]. Product Performance - Revenue from ambient dairy products, chilled dairy products, and livestock products for H1 2025 was 738 million yuan, 558 million yuan, and 53 million yuan, respectively, with year-on-year declines of 5%, 4%, and 9%. In Q2 2025, the revenue for these categories was 392 million yuan, 319 million yuan, and 35 million yuan, with year-on-year changes of -6%, -6%, and +31% [2]. - The company reported a continuous increase in dairy product sales, with volumes of 74,500 tons in Q1 and 87,800 tons in Q2, representing year-on-year growth of 12% and 6%, respectively [1][2]. Channel and Regional Performance - In H1 2025, revenue from distribution and direct sales channels was 1.215 billion yuan and 139 million yuan, respectively, with year-on-year changes of -3% and -19%. In Q2 2025, the performance remained consistent with Q1 [2]. - Revenue from domestic and foreign markets in H1 2025 was 748 million yuan and 607 million yuan, with year-on-year changes of +3% and -13%, respectively. In Q2 2025, domestic revenue was 393 million yuan and foreign revenue was 356 million yuan, with year-on-year changes of +11% and -17% [2]. Profitability and Cost Management - The gross margin for H1 2025 was 16.87%, while Q2 2025 saw an increase to 18.68%. The net profit margin for H1 was -1.57%, improving to 6.67% in Q2 [3]. - The company focused on cost management, with stable expense ratios across sales, management, finance, and R&D in H1 2025. The losses were primarily due to non-operational factors, including the disposal of low-yield cattle and market investments [3]. Strategic Initiatives - The company is enhancing channel expansion and brand upgrading by establishing an e-commerce subsidiary and expanding offline brand experience stores. It has also launched new products and improved operational efficiency through equipment upgrades and process optimization [4]. - The company is actively engaging in social media marketing to increase brand exposure and has developed over 60 new products, including various types of yogurt and ready-to-drink products [4].