电厂 | 《三谋》进入长线运营，B站能否延续增长？

Core Insights - Bilibili's growth momentum continued from Q1 to Q2, with total revenue reaching 7.34 billion yuan, a year-on-year increase of 20%, although growth has slowed compared to the previous quarter [1] - The adjusted net profit under Non-GAAP was 561 million yuan, compared to a net loss of 271 million yuan in the same period last year [1] Revenue Breakdown - Value-added services revenue was 2.84 billion yuan, growing 11% year-on-year, primarily driven by increases in live streaming and other value-added services [1] - The number of premium members reached 23.7 million, with a net increase of 200,000 from the previous quarter, contrasting with declines in competitors [1] - Advertising revenue was the highest at 2.45 billion yuan, also up 20% year-on-year, outperforming Baidu and Kuaishou [2] - Game revenue, bolstered by the performance of "Three Kingdoms: Strategy of the World," reached 1.61 billion yuan, a 60% increase year-on-year [4] User Engagement - Daily active users reached 109 million, a 7% year-on-year increase, while monthly active users were 363 million, up 8% [5] - Monthly paying users reached 31 million, a 9% increase year-on-year, with average daily usage time at 105 minutes, up 6 minutes from the previous year [5] Cost Management - Operating expenses remained stable at 2.42 billion yuan, with sales and marketing expenses growing only 1% year-on-year [4]