2800元/克！被炒到金价近3倍的“痛金”是什么金?

Core Viewpoint - The trend of "pain gold" (gold products with IP elements) is gaining popularity among young consumers, with prices significantly exceeding traditional gold prices, reaching up to 2800 yuan per gram [1][3]. Group 1: Market Trends - The concept of "pain gold" originates from the "pain culture" in the anime community, where personalized items express affection for specific characters [1]. - Young consumers aged 18 to 34 contribute over one-third of gold jewelry sales, viewing "pain gold" as both a collectible and a store of value [3]. - The transaction value of IP gold products has increased by 294% year-on-year, with e-commerce platforms establishing dedicated categories for these products [9]. Group 2: Product Examples - Notable collaborations include a gold ornament set by Lao Miao with the novel "Tian Guan Ci Fu," priced at 16,600 yuan, and a gold pendant by Chow Tai Fook with the Japanese IP "Chiikawa," priced at 2800 yuan per gram [3][5]. - Lao Feng Xiang's collaboration with "Saint Seiya" generated nearly 100 million yuan in sales within two weeks, with a limited edition gold figure priced at 880,000 yuan [5]. - Various brands, including Chow Tai Fook, Lao Feng Xiang, and Chow Sang Sang, are launching IP-themed gold products across multiple genres, including anime and games [7]. Group 3: Consumer Behavior - The popularity of "pain gold" has led to a surge in group purchases and discussions on social media platforms, with significant engagement on platforms like Xiaohongshu [9]. - Customizable "pain gold" group buying activities have emerged, attracting hundreds of participants within days [9].