Core Viewpoint - Miniso (09896) reported a strong performance in Q2 with a 23% year-on-year revenue increase to 4.966 billion RMB, exceeding previous guidance and market expectations, indicating positive progress in its operations [1] Financial Performance - Revenue for Q2 reached 4.966 billion RMB, reflecting a 23% year-on-year growth [1] - Adjusted net profit increased by 11% year-on-year to 691 million RMB, surpassing market expectations [1] Market and Operational Insights - The company achieved positive same-store sales growth in China and strong performance in the U.S. market [1] - Successful implementation of a large store model and IP-driven product strategies contributed to the positive results [1] Strategic Initiatives - Miniso has ambitious plans to enhance its IP strategy, having successfully developed collaborative IP products like "Gigi Kawaii" [1] - The company is set to launch more proprietary IP products, reflecting its confidence in this strategy [1] - Full-year guidance has been raised, which is seen as encouraging by analysts [1] Analyst Rating - The target price for Miniso has been adjusted to 48.4 HKD, with a reiterated "Buy" rating [1]
中银国际：降名创优品目标价至48.4港元 自有IP战略及指引更积极