等待产品80分时刻！vivo头显只试不卖,MR行业重量价格生态三山难越

Core Insights - The next revolutionary display device after smartphones is likely to be mixed reality (MR) headsets, with companies like Apple and Samsung showing interest in this direction [1] - Vivo has launched the Vivo Vision mixed reality headset exploration version, becoming the first domestic smartphone manufacturer to do so, but it will not be sold publicly due to various factors [1][2] Group 1: Product Development and Features - Vivo Vision exploration version has been in development for four years, featuring the OriginOS Vision system and a Micro-OLED screen, powered by Qualcomm's second-generation Snapdragon XR2+ platform [1] - The weight of the Vivo Vision exploration version is only 398 grams, significantly lighter than the industry average of 600-700 grams, and its dimensions are 26% smaller than the average [1] - Vivo's MR device aims to meet user demands for large screens and immersive experiences, with a development team that has grown to 500 people [2] Group 2: Market Position and Strategy - Vivo does not plan to sell the headset immediately, as the product's overall evaluation is below 60 points, with a target of reaching 80 points in 2-3 years [3] - The MR industry has seen early entrants like Microsoft and Apple, but their products have not achieved the revolutionary success of the iPhone [4] - The commercial viability of MR devices is hindered by high prices and heavy weight, with Apple's Vision Pro priced at $3,499 and weighing 600-650 grams [4] Group 3: Industry Challenges and Future Outlook - The price reduction of MR devices relies on lower costs of upstream components, but sales volume remains low, with PICO's MR product not achieving blockbuster status despite a lower price point [5] - The development of a rich content ecosystem is crucial for MR commercialization, and Vivo's strategy focuses on providing experiences to attract developers and build this ecosystem [5] - Current challenges in the MR industry include price, comfort, content availability, and application scenarios, which need to be addressed over the next few years [5]