口子窖二季度业绩失守：销售费用率不断下降 实际控制人减持

Core Viewpoint - Kouzi Jiao reported a significant decline in revenue and net profit for the first half of the year, with a 20.07% drop in revenue to 2.531 billion yuan and a 24.63% decrease in net profit to 715 million yuan, primarily due to the impact of a liquor ban and reduced demand for mid-to-high-end liquor [1][2]. Group 1: Financial Performance - In Q2, Kouzi Jiao's revenue plummeted by 48.48% compared to the same period last year, marking a near halving of sales [1]. - The company's cash flow from operating activities turned negative, with a net outflow of 383 million yuan, and the cash collection ratio dropped to 89% [2]. - Inventory increased from 5.493 billion yuan to 6.159 billion yuan, with inventory turnover days rising from 1,242 days to 1,585 days [3]. Group 2: Market Environment - The liquor industry is experiencing market differentiation and channel changes, leading to a decline in production and sluggish sales growth [2]. - The liquor ban and restrictions on graduation banquets have significantly impacted sales, particularly in the mid-to-high-end market [2]. Group 3: Business Model and Strategy - Kouzi Jiao's traditional distribution model, which relies heavily on a few key distributors, has limited its market control and ability to promote new products [4]. - The company is transitioning from a large distributor model to a "1+N" small distributor model to enhance market coverage [5]. - Despite efforts to upgrade products and expand distribution channels, the effectiveness of these reforms remains uncertain in the current market downturn [5]. Group 4: Cost and Profitability - The sales expense ratio reached 15.28% in 2024, an increase of nearly 3 percentage points from 2021, driven by increased promotional spending [6]. - Net profit margin has declined, with the 2025 first half net profit margin at 28.25%, down nearly 2 percentage points from 2021 [6]. - The actual controller of the company has initiated a share reduction plan, indicating a lack of confidence in the company's future performance [6].