市场监管总局：督促电商平台全面取消“仅退款”等不合理限制

Group 1 - The core viewpoint is that China's platform economy is undergoing a critical transformation, with digital technology accelerating integration across industries, leading to new growth points but also potential risks such as traffic prioritization and algorithm abuse [1] - The government emphasizes a balanced approach to encourage innovation while regulating development, aiming to establish a policy framework that promotes orderly competition and innovation in the platform economy [2] - New regulations have been introduced, including the "Network Transaction Supervision Management Measures" and the "Interim Measures for Network Transaction Law Enforcement Collaboration," to enhance regulatory effectiveness and clarify competition rules in the platform economy [2] Group 2 - The government has taken strong actions against market irregularities, resulting in the deletion of 4.541 million pieces of illegal product information and the suspension of services for 58,000 online stores [3] - There is a focus on addressing issues in live e-commerce, with significant cases being investigated, such as "Three Sheep" and "Northeast Rain Sister," to enhance monitoring and enforcement against violations [3] - Platforms are required to eliminate unreasonable restrictions such as "refund only" policies and to improve the transparency and reasonableness of their fees [3] Group 3 - The government has issued guidelines to encourage platforms to fulfill their compliance management responsibilities, aiming to improve compliance mechanisms [4] - Compliance reminders are issued during major events like "6.18" and "Double Eleven" to guide platforms in standardizing promotional practices [4] - Regular communication with various stakeholders, including platforms, merchants, and delivery personnel, is conducted to address concerns and provide guidance, enhancing the regulatory approach [4]