美豪丽致酒店3.0投资人：把酒店当作“生活方式的资产

Core Insights - The article highlights the innovative approach of Wang Xidan, a 90s investor, in transforming the Meihua Lize Hotel brand into a modern lifestyle asset that resonates with contemporary consumer needs [1][6][19] Investment Strategy - Wang Xidan's investment journey began with a memorable experience at a hotel in Xi'an, where exceptional service inspired her to invest in the Meihua Lize brand [3][6] - The focus is not just on accommodation but on meeting the deeper needs of a new generation of consumers for a better living experience [6][19] Cultural Integration - The first Meihua Lize Hotel 3.0 is strategically located in the core scenic area of Jiayuguan, aligning with the brand's philosophy of blending Eastern aesthetics with local cultural elements [6][9] - The design incorporates local cultural themes and modern aesthetics, creating a tranquil and luxurious atmosphere [6][9] Operational Excellence - The hotel features advanced amenities such as smart power card systems and carefully selected artworks, enhancing the quality of stay [9][12] - Wang Xidan emphasizes the importance of balancing brand standardization with local characteristics to maintain competitive advantage [11][12] Support and Efficiency - The successful establishment of the hotel is attributed to strong backend support from the brand team and the Yilong Hotel Technology platform, ensuring efficient project completion [12][16] - The use of digital tools for precise operational data management allows for strategic focus rather than micromanagement [16] Long-term Vision - Wang Xidan is already planning a second hotel in the Hexi Corridor, viewing hotel investment as a long-term commitment rather than a quick profit venture [16][19] - The belief is that successful investment requires understanding market trends, consumer behavior, and having a robust support system, which the Meihua Lize brand provides [19]