快手的“AI商业内循环”跑通了

Core Viewpoint - The article emphasizes that transformative technologies, such as AI, often thrive not by outright replacement but through enhancing efficiency and reducing costs, coexisting with traditional models to reshape industries over time [2]. Financial Performance - Kuaishou reported a revenue of 35.046 billion RMB for Q2 2025, a year-on-year increase of 13.1%, and an adjusted profit of 5.618 billion RMB, up 20.1% [3][4]. - The company also announced its first special dividend of 0.46 HKD per share, totaling approximately 2 billion HKD, reflecting confidence in the new business cycle [4]. User Engagement and AI Impact - Kuaishou's daily active users (DAU) and monthly active users (MAU) reached 409 million and 715 million respectively, with DAU growing by 3.4% year-on-year [8]. - The average user engagement time increased to 126.8 minutes, with total usage time up by 7.5% [8][10]. - The implementation of the OneRec end-to-end recommendation model significantly improved content supply and user demand matching, enhancing user engagement metrics [11][12]. E-commerce Growth - Kuaishou's e-commerce gross merchandise volume (GMV) reached 358.9 billion RMB in Q2, marking a 17.6% year-on-year increase [18]. - The number of active buyers in Kuaishou's e-commerce segment reached 134 million, with increased repurchase rates [16]. Supply Chain and Marketing Innovations - The number of new merchants joining Kuaishou increased by 50% year-on-year, with daily active merchants growing by 30% [19]. - Kuaishou's AI-driven marketing solutions, such as UAX, improved marketing efficiency, leading to a 12.8% increase in online marketing revenue to 19.8 billion RMB [25]. AI Technology and Future Outlook - Kuaishou's AI application, Keling AI, is positioned as a key player in the global AI landscape, with a projected revenue increase expected to double by 2025 [32]. - The company has reported that Keling AI generated over 2.5 billion RMB in revenue in Q2, showcasing its commercial viability [31].