不抢风口，vivo为何押注MR？

Core Insights - The technology industry is shifting focus towards large models and humanoid robots, with AI glasses and toys becoming new hotspots for investors and media [1] - Mixed Reality (MR) is still evolving and has not yet reached its true potential, with companies like Apple exploring new paradigms through products like Vision Pro [2][5] - Vivo has taken a different approach by launching the Vivo Vision mixed reality headset, showcasing its long-term commitment to spatial computing despite the current market's low enthusiasm for MR [3][11] Industry Trends - The MR industry has experienced fluctuations that align with Gartner's hype cycle, moving from high expectations to a trough of disillusionment, and is now on the path to recovery [5][6] - The rise of AI models has shifted industry attention towards lighter and cheaper devices, leading some to believe that MR is no longer relevant [6][7] - Key technologies supporting MR, such as chips and display components, are maturing rapidly, which could lead to a resurgence in MR adoption [7][8] Vivo's Strategy - Vivo's commitment to MR is part of a broader technological strategy aimed at addressing user needs and leveraging its capabilities [4][8] - The Vivo Vision headset is not just a concept but a culmination of years of systematic investment in MR technology [11][19] - Vivo aims to build a comprehensive smart home ecosystem, with MR serving as a critical component for future household robots and AI integration [20][24] Product Features - The Vivo Vision headset weighs 398g and offers a more comfortable user experience compared to competitors like Apple's Vision Pro, which weighs over 600g [13][14] - It features advanced Micro-OLED screens with dual 8K resolution and a high pixel density (PPD) of 38, surpassing both Vision Pro and Quest 2 [15] - The headset supports multimodal interactions, including eye tracking and gesture recognition, with a low system latency of 13ms [16] Future Outlook - Vivo's Vision headset represents a significant milestone in the company's transition to the spatial computing era and is part of a long-term strategy for the next decade [22][25] - The development of MR technology is seen as a pathway to enhance personal devices' interaction capabilities, moving towards a new ecosystem that connects users, spaces, and AI [23][26]