Changhong Meiling (SZ:000521) Xin Lang Cai Jing·2025-08-22 10:40Core Viewpoint - Changhong Meiling Co., Ltd. is actively engaging with institutional investors to discuss its operational performance and market strategies for the second half of 2025, amidst a competitive home appliance market [1] Group 1: 2025 First Half Operational Performance - The company adopted a strategy of "innovation-driven, resource integration, industrial synergy, and internal-external integration" to navigate market challenges [2] - Refrigerator business generated approximately 4.415 billion yuan, a year-on-year decrease of 4.17% [2] - Air conditioning business achieved revenue of about 11.575 billion yuan, a year-on-year increase of 36.18% [2] - Washing machine business reported revenue of around 1.04 billion yuan, up 32.70% year-on-year [2] - Kitchen and small appliances generated approximately 699 million yuan, a decline of 6.14% [2] - Biomedical business reached about 149 million yuan, an increase of 3.89% year-on-year [2] Group 2: Overseas Revenue and Market Strategies - The company's overseas revenue for the first half of 2025 was approximately 6.367 billion yuan, reflecting a year-on-year growth of 32.17% [3] - Domestic air conditioning strategy focuses on optimizing sales rhythm and enhancing product development driven by user needs [3] - Overseas air conditioning strategy includes expanding into Latin America, the Middle East, and Europe while deepening relationships with major clients [3] - Domestic refrigerator strategy emphasizes marketing transformation and user-centric operations [3] - Overseas refrigerator strategy aims to reshape product platforms and enhance brand presence in emerging markets [3]