21智讯1月14日电，长虹美菱在投资者关系活动中表示，公司海外空调业务通过完善产品矩阵和平台化 开发，实施敏捷跟随策略抢占市场先机，重点布局拉美、中东、欧洲等区域，深挖核心大客户并构建全 周期服务体系；同时坚持品牌优先战略，深耕根据地市场，保障自有品牌持续成长。在冰箱海外市场， 公司主推风冷、变频、多门、节能等趋势性产品，加快亚非拉市场拓展，推动海外自主品牌业务的规模 化发展，打造具有国际影响力的品牌形象。 ...

证券代码：000521 200521 证券简称：长虹美菱 虹美菱 B 长虹美菱股份有限公司投资者关系活动记录表 编号：2026-03 投资者关系活 动类别 √特定对象调研 □分析师会议 □媒体采访 □业绩说明会 □新闻发布会 □路演活动 □现场参观 □其他（请文字说明其他活动内容） 参与单位名称 及人员 永赢基金：王昕妍；安徽银桥投资：朱晨光；国信证券：陈伟奇、 王兆康 时间 2026 年 1 月 14 日 地点 公司行政二号会议室 上市公司接待 人员姓名 董事会秘书：杨柳絮 证券事务代表：肖莉 证券事务经理：吕明 投资者关系活 动主要内容介 绍 投资者与公司代表互动交流问答 1.请简要介绍下公司国内空调产业的经营策略 答：公司空调国内市场方面将优化销售节奏，线下开展专项 促销，线上以爆品为抓手，持续拉升流量增长；产品开发以用户 需求和创新为驱动做好规划，强化研发与市场衔接，支撑后续产 品落地，强化产品"科技化""智能化"标签；渠道坚持多元化 协同，打造共生共赢生态体系，线下提升质效、线上精细化分层 运营；逐步在全国范围推广营销转型，从关注"货到客户"转变 为"货到用户"。 2.请简要介绍下公司海外空调产业的 ...

| 代码 | 名称 | 主力净流入(元) | 主力净占比 游资净流入 (元) | | 游资净占比 散户净流入 (元) | | 散户净占比 | | --- | --- | --- | --- | --- | --- | --- | --- | | 000333 | 美的集团 | 2.51Z | 6.05% | -2.77 Z | -6.67% | 2571.76万 | 0.62% | | 000651 | 格力电器 | 3005.97万 | 1.64% | -1677.75万 | -0.92% | -1328.22万 | -0.73% | | 001387 | 雪祺电气 | 2311.41万 | 15.40% | -85.41万 | -0.57% | -2226.00万 | -14.83% | | 002668 | TCL智家 | 1790.88万 | 10.07% | 459.03万 | 2.58% | -2249.91万 | -12.65% | | 000921 海信家电 | | -144.60万 | -0.46% | 340.90万 | 1.09% | -196.30万 | -0.63% | | 6003 ...

证券代码：000521 200521 证券简称：长虹美菱 虹美菱 B 长虹美菱股份有限公司投资者关系活动记录表 编号：2026-02 答：公司空调国内市场方面将优化销售节奏，线下开展专项 促销，线上以爆品为抓手，持续拉升流量增长；产品开发以用户 需求和创新为驱动做好规划，强化研发与市场衔接，支撑后续产 品落地，强化产品"科技化""智能化"标签；渠道坚持多元化 协同，打造共生共赢生态体系，线下提升质效、线上精细化分层 运营；逐步在全国范围推广营销转型，从关注"货到客户"转变 为"货到用户"。 5.请简要介绍下公司海外空调产业的经营策略 答：公司空调海外市场方面，通过完善产品矩阵与加速平台 化开发，满足客户需求，实施敏捷跟随策略抢占市场先机；聚焦 拉美、中东、欧洲市场，深挖区域核心大客户，构建全周期客户 服务体系以增强合作粘性；布局欧洲及中亚市场、紧抓非洲新兴 市场发展机遇，做增量支撑；坚持品牌优先，深耕根据地市场， 投资者关系活 动类别 √特定对象调研 □分析师会议 □媒体采访 □业绩说明会 □新闻发布会 □路演活动 □现场参观 □其他（请文字说明其他活动内容） 参与单位名称 及人员 华泰柏瑞基金：凌一童；爱建 ...

Group 1 - The white goods sector increased by 0.5% on January 9, with Midea Group leading the gains [1] - The Shanghai Composite Index closed at 4120.43, up 0.92%, while the Shenzhen Component Index closed at 14120.15, up 1.15% [1] - Midea Group's closing price was 79.77, reflecting a 0.94% increase, with a trading volume of 341,100 shares [1] Group 2 - The net inflow of main funds in the white goods sector was 158 million yuan, while retail funds saw a net inflow of 943,930 yuan [1] - Midea Group had a main fund net inflow of 1.27 billion yuan, but retail funds experienced a net outflow of 32.82 million yuan [2] - Haier Smart Home had a main fund net inflow of 7.12 million yuan, but retail funds saw a net outflow of 60.98 million yuan [2]

Group 1: Domestic Refrigerator Strategy - The company is implementing a "marketing transformation and direct user access" strategy in the domestic refrigerator market, focusing on high-quality customer operations and comprehensive user engagement [1] - New product launches include multiple M fresh products, emphasizing "best preservation and quality thawing" to strengthen the brand label "Meiling preserves well" [1] - The market strategy centers on user-centric operations, enhancing team flow operation training, and improving new media capabilities [1] - The company is committed to high-quality channel operations, reinforcing existing channel capabilities, and accelerating retail transformation in core stores [1] Group 2: Overseas Refrigerator Strategy - The overseas refrigerator market strategy focuses on reshaping product platforms based on mainstream market structures and differentiating similar products [2] - The company is increasing product investment to align with global consumer demand trends, promoting "frost-free, variable frequency, multi-door, and energy-saving" products [2] - Business expansion targets include accelerating layout in Asia, Africa, and Latin America to continuously increase market share [2] Group 3: Domestic Air Conditioning Strategy - The domestic air conditioning market strategy involves optimizing sales rhythm, conducting special promotions offline, and leveraging popular products online to drive traffic growth [3] - Product development is driven by user needs and innovation, enhancing R&D and market alignment to support product launches [3] - The company is transitioning from B2B to B2C marketing, focusing on delivering products directly to users [3] Group 4: Overseas Air Conditioning Strategy - The overseas air conditioning strategy includes improving product matrices and accelerating platform development to meet customer needs [5] - The focus is on Latin America, the Middle East, and Europe, deepening relationships with core regional customers and building a comprehensive customer service system [5] - The company aims to capitalize on emerging market opportunities in Africa while ensuring sustainable growth of its own brand business [5]

Market Overview - The white goods sector experienced a decline of 0.33% on January 8, with Hisense Appliances leading the drop [1] - The Shanghai Composite Index closed at 4082.98, down 0.07%, while the Shenzhen Component Index closed at 13959.48, down 0.51% [1] Stock Performance - Aokema (600336) saw a closing price of 8.35, with an increase of 2.71% and a trading volume of 237,100 shares, totaling a transaction value of 196 million yuan [1] - Snow Qi Electric (001387) closed at 14.16, up 1.72%, with a trading volume of 44,400 shares [1] - Whirlpool (600983) closed at 10.25, up 1.08%, with a trading volume of 135,700 shares, totaling 139 million yuan [1] - Gree Electric (000651) remained unchanged at 40.44, with a trading volume of 270,900 shares, totaling 1.094 billion yuan [1] - Hisense Appliances (000921) closed at 24.68, down 0.72%, with a trading volume of 89,600 shares, totaling 221 million yuan [1] Capital Flow - The white goods sector saw a net inflow of 297 million yuan from institutional investors, while retail investors experienced a net outflow of 4.7875 million yuan [1] - Midea Group (000333) had a net inflow of 3.27 billion yuan from institutional investors, but a net outflow of 2.40 billion yuan from speculative funds [2] - Haier Smart Home (600690) recorded a net inflow of 3.55 million yuan from retail investors, despite a net outflow of 30.6562 million yuan from speculative funds [2] - Hisense Appliances (000921) experienced a net outflow of 215,580 yuan from institutional investors [2]

Group 1 - The white goods sector increased by 0.32% on January 6, with Whirlpool leading the gains [1] - The Shanghai Composite Index closed at 4083.67, up by 1.5%, while the Shenzhen Component Index closed at 14022.55, up by 1.4% [1] - Whirlpool's stock price rose by 9.81% to 10.75, with a trading volume of 342,600 shares and a transaction value of 365 million [1] Group 2 - The net outflow of main funds in the white goods sector was 201 million, while retail investors saw a net inflow of 140 million [1] - Haier Smart Home experienced a net outflow of 42.65 million from main funds, with a retail net inflow of 30.19 million [2] - Midea Group had a significant net outflow of 258 million from main funds, while retail investors had a net inflow of 129 million [2]

证券之星消息，1月5日白色家电板块较上一交易日上涨0.85%，惠而浦领涨。当日上证指数报收于 4023.42，上涨1.38%。深证成指报收于13828.63，上涨2.24%。白色家电板块个股涨跌见下表： 从资金流向上来看，当日白色家电板块主力资金净流出1198.43万元，游资资金净流出7344.14万元，散户 资金净流入8542.57万元。白色家电板块个股资金流向见下表： | 代码 | 名称 | 收盘价 | 涨跌幅 | 成交量(手) | 成交额(元) | | | --- | --- | --- | --- | --- | --- | --- | | 600983 | 惠而浦 | 9.79 | 2.41% | 3.22万 | | 3119.71万 | | 001387 | 雪祺电气 | 14.02 | 1.45% | 3.22万 | | 4499.42万 | | 000016 | 深康佳A | 5.04 | 1.41% | 31.30万 | | 1.56亿 | | 000651 | 格力电器 | 40.76 | 1.34% | 49.67万 | | 20.14亿 | | 002668 | TCL智家 | 10. ...

Core Viewpoint - Changhong Meiling announced a plan to repurchase A-shares using self-owned funds ranging from 150 million to 300 million yuan for equity incentives, with a repurchase price not exceeding 11 yuan per share and a duration of 12 months [1] Group 1 - On June 3, the company agreed to increase the funding sources to include both self-owned and self-raised funds [1] - The Bank of China Hefei Branch committed to providing a maximum of 270 million yuan in special loans [1] - Due to profit distribution, the upper limit of the repurchase price was adjusted to 10.67 yuan per share [1] Group 2 - As of December 31, 2025, the company had repurchased 12.4879 million shares, accounting for 1.2125% of the total share capital, with a transaction amount of 86.952 million yuan [1] - The highest transaction price was 7.45 yuan per share, while the lowest was 6.48 yuan per share [1]