3 6 Ke·2025-08-22 11:04Core Viewpoint - Kuaishou Technology reported record highs in both traffic and profitability for Q2 ending June 30, 2025, with revenue growth of 13.1% year-on-year to 35 billion RMB and adjusted net profit growth of 20.1% to 5.6 billion RMB [1][2] Financial Performance - Revenue reached 35.046 billion RMB, a 13.1% increase from 30.975 billion RMB in the previous year [2] - Gross profit was 19.504 billion RMB with a gross margin of 55.7%, up from 55.3% [2] - Operating profit increased by 35.4% to 5.289 billion RMB, while net profit rose by 23.7% to 4.922 billion RMB [2] - Adjusted net profit margin improved to 16.0% from 15.1% [2] User Engagement - Average daily active users reached 409 million, a 3.4% increase year-on-year, while average monthly active users grew by 3.3% to 715 million [1] - Total user engagement time increased by 7.5% year-on-year, indicating a significant boost in overall traffic [1] AI Integration and Business Transformation - The shift in focus from user growth and e-commerce GMV to AI-driven effects is evident, with AI seen as a core indicator for future growth [3][4] - Kuaishou's AI capabilities, particularly the Keling AI, have evolved into a significant independent business unit, generating 250 million RMB in revenue in Q2 [5][6] - AI is being integrated into Kuaishou's core operations, enhancing efficiency and reducing operational costs significantly [7][8] Advertising and E-commerce Innovations - Kuaishou's AI practices have restructured the advertising chain, improving conversion rates and optimizing marketing strategies [8][9] - The introduction of AI-driven digital hosts for live streaming has lowered operational barriers for merchants, allowing for more efficient and effective marketing [10][12] - E-commerce GMV reached 35.89 billion RMB, maintaining double-digit growth at 17.6% year-on-year, with AI playing a crucial role in enhancing transaction efficiency [13][14] Future Outlook - Kuaishou is transitioning from a content platform to an AI-driven digital business system, aiming for seamless integration from content creation to transaction [18] - The company is positioned to redefine efficiency in the next decade, focusing on maintaining user relationships while leveraging AI for operational improvements [18]