21特写｜吴向东当“大V”的100天

Core Viewpoint - The article discusses Wu Xiangdong's efforts to revitalize the liquor brand Zhenjiu amid a challenging market environment, focusing on his innovative strategies including personal branding and new product launches to attract customers and drive sales [1][4][25]. Group 1: Wu Xiangdong's Initiatives - Wu Xiangdong has conducted over fifty speeches in three months to promote Zhenjiu and engage potential customers, adapting to the industry's downturn [1][8]. - He has launched a personal video account, producing nearly fifty short videos to connect with consumers and share insights, which has garnered significant online engagement [3][10]. - The introduction of the new product "Zhenjiu·Dazhen," priced at 888 yuan, aims to combine high-end quality with accessible pricing, positioning it as a strategic flagship product [16][18]. Group 2: Market Response and Product Strategy - The "Dazhen" product is part of a broader strategy that includes the establishment of the "Wanshang Alliance," which has already signed over 2,100 clients, indicating strong market interest [19][24]. - The stock price of Zhenjiu Li Du has increased by 50% in August, reflecting positive market sentiment following the launch of new products and initiatives [25]. - Wu Xiangdong has also introduced a new beer product named "Bull Market," priced at 88 yuan, which emphasizes high-quality imported ingredients, further diversifying the company's offerings [27][28]. Group 3: Challenges and Future Plans - The company faces challenges in expanding its customer base beyond the liquor industry, as the next phase of the "Wanshang Alliance" aims to attract clients from various sectors [31]. - Wu Xiangdong remains focused on maintaining product quality and addressing market feedback, indicating a willingness to adapt based on consumer insights [30][32].