JINHUI(SH:603919) Ge Long Hui A P P·2025-08-22 11:15Core Viewpoint - The company reported a slight increase in revenue and net profit for the first half of 2025, indicating stable financial performance amidst a competitive market environment [1] Financial Performance - The company achieved operating revenue of 1.759 billion yuan, representing a year-on-year growth of 0.31% [1] - The net profit attributable to shareholders was 298 million yuan, showing a year-on-year increase of 1.12% [1] Brand and Cultural Strategy - The company is focused on reinforcing its brand culture by promoting the "Good Person Culture" and "Social Justice" through various initiatives [1] - It aims to enhance brand image and market competitiveness by deeply exploring its historical and cultural heritage and promoting it through multiple channels [1] Marketing and Sponsorship - The company is actively sponsoring various sports events, including cycling, basketball, football, and badminton, to build its sports IP and promote the concept of "Green Health and National Health" [1] - It is enhancing brand influence through the integration of cultural and sports activities [1] Consumer Engagement - The company is advancing the construction of experience centers to create interactive brand experiences, thereby deepening consumer perception of the quality and culture of its products [1]