妙可蓝多：上半年营收净利双增长

Core Viewpoint - Miao Ke Lan Duo reported significant growth in revenue and net profit for the first half of 2025, driven primarily by its cheese business, which has seen a substantial increase in product offerings and market penetration [1][2]. Group 1: Financial Performance - The company achieved a revenue of 2.567 billion yuan, representing a year-on-year growth of 7.98% [1]. - The net profit attributable to shareholders reached 133 million yuan, marking an impressive year-on-year increase of 86.27% [1]. - Cheese product revenue accounted for 83.67% of total revenue, with a year-on-year growth of 14.85% [1]. Group 2: Business Strategy - Miao Ke Lan Duo is implementing a dual-driven strategy focusing on both B2B and B2C markets, with a strong emphasis on product innovation and market expansion [2]. - The company has developed a comprehensive product line targeting various consumer segments, including children, youth, and the elderly, while also catering to B2B sectors such as restaurants and food factories [2]. - The partnership with Mengniu has resulted in a multi-brand strategy, enhancing the company's distribution network to 6,551 dealers and approximately 800,000 retail terminals [2]. Group 3: Market Outlook - The cheese market in China is projected to reach a scale of 100 billion yuan, with increasing penetration into traditional Chinese diets [3]. - Miao Ke Lan Duo holds the leading market share in packaged cheese brands in China, indicating a trend of market concentration towards top enterprises [3]. - The company aims to capitalize on high-growth trends in the cheese market by focusing on product innovation, brand enhancement, quality excellence, cost efficiency, and organizational development [3].