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从悟空到钟馗,“黑神话”能再续神话吗?
2 1 Shi Ji Jing Ji Bao Dao·2025-08-22 11:27

Group 1 - The core viewpoint of the articles revolves around the anticipation and excitement generated by the new game "Black Myth: Zhong Kui," following the success of "Black Myth: Wukong," which sold 28 million copies and generated revenue of 9 billion [1][2] - The gaming industry is witnessing a significant shift with the introduction of new IPs, as "Black Myth: Zhong Kui" aims to leverage rich Chinese cultural resources and storytelling, potentially expanding the market for domestic single-player games beyond 10 billion [1][2] - The success of "Black Myth: Wukong" has set a precedent for high-quality Chinese games, with a production cost exceeding 300 million and a development time of over 6 years, indicating a profitable return on investment [2] Group 2 - The overseas revenue for self-developed Chinese games has surpassed 9.5 billion in the first half of the year, with a year-on-year growth of over 11%, suggesting a strong global market for Chinese gaming content [2] - The gaming company is exploring the creation of a "Black Myth Universe," with trademarks for various characters already registered, indicating a strategic approach to expand its intellectual property and cultural storytelling [2] - The potential of "Black Myth: Zhong Kui" to innovate and engage with global audiences is highlighted, as it seeks to modernize traditional Chinese stories using advanced technology and universal narratives [3]