Group 1 - The core viewpoint of the articles highlights the shift in the property management industry from "scale expansion" to "quality competition" due to changing market dynamics and increased sensitivity of homeowners towards service quality and pricing [1] - The "elastic pricing" model introduced by Vanke Property is seen as a necessary adjustment in the industry, linking service standards more transparently to pricing, allowing homeowners to choose between basic and upgraded services [1] - Vanke Property's implementation of elastic pricing in Chongqing resulted in a 20% increase in property fee collection rates, and the company achieved an annualized revenue of 668 million RMB from 114 residential property projects, reflecting a year-on-year growth of 31.5% [1] Group 2 - Vanke Property aims to open-source the "elastic pricing" model across the industry, intending to create a common language and establish new service standards in collaboration with homeowners [2] - The company believes that as more industry peers participate, the concept of "quality for price" will mature, leading to positive feedback on the property fee pricing mechanism [2]
万物云何曙华：弹性定价是市场自我调节的必然过程｜直击业绩会