Core Insights - The article discusses the competitive landscape of the smart hardware sector, particularly focusing on mixed reality (MR) glasses as a key battleground in the evolving three-dimensional electronic space [1][2] - Vivo's recent launch of the Vivo Vision mixed reality headset marks a significant entry into this market, emphasizing its lightweight design and user-centric features tailored for the Chinese consumer [1][3] - The long-term vision for Vivo includes integrating MR technology with other hardware like smartphones and robots to create a comprehensive ecosystem of "scene-based services" [1][9] Company Strategy - Vivo's strategy is characterized by a user-oriented approach and a focus on building a robust ecosystem around MR technology and robotics [7][10] - The company aims to leverage its existing technological capabilities in MR to enhance the development of home robots, addressing the challenges of operating in unstructured environments [4][12] - Vivo's commitment to iterative development and ecosystem building is evident, as it plans to refine its MR products over the next two to three years to meet high user experience standards [3][10] Market Potential - The MR glasses market is seen as a precursor to a broader shift in human-machine interaction, with potential applications spanning various sectors, including education and entertainment [10][11] - Vivo's MR technology is expected to facilitate the development of home robots by providing essential spatial data and interaction capabilities, thus enhancing the robots' operational efficiency [4][6] - The company recognizes the growing demand for robots in domestic settings, particularly in response to demographic changes such as an aging population [9][13] Technological Development - Vivo's MR headset, weighing only 398 grams, aims to overcome common user complaints about comfort and usability in existing products [11][12] - The integration of advanced features like 26DoF hand tracking technology allows for intuitive control of robots, potentially transforming various industries, including healthcare and industrial operations [6][10] - Vivo's approach to robotics involves a clear division of roles, focusing on developing the "eyes" (MR technology) and "brain" (AI capabilities) while collaborating with partners for the "limbs" [12][13] Ecosystem Building - Vivo emphasizes the importance of a rich content ecosystem to support MR applications, with plans to develop tailored content for various user scenarios [10][11] - The company is committed to open standards and diverse development paths to encourage innovation and creativity within the MR ecosystem [11][12] - Vivo's long-term vision includes creating a unified intelligent service system that integrates smartphones, MR, and robotics, reflecting a strategic shift towards becoming a comprehensive space intelligence technology company [13][14]
vivo发力“空间智能”的底气:三十年技术复利,不做跟风者
2 1 Shi Ji Jing Ji Bao Dao·2025-08-22 11:33