舍得酒业半年报:Q2强势修复,归母净利同比翻倍,电商、沱牌、低度新品多点开花后劲十足

Core Viewpoint - Shede Liquor has demonstrated strong operational resilience and growth potential in the first half of 2025, achieving significant profit recovery despite ongoing industry challenges [1][2][6]. Financial Performance - In the first half of 2025, Shede Liquor reported revenue of 2.701 billion yuan and a net profit attributable to shareholders of 443 million yuan [1]. - The second quarter saw revenue of 1.125 billion yuan, remaining stable year-on-year, while net profit surged by 139.5% to 97.17 million yuan [2]. - The first quarter's net profit of 346 million yuan exceeded the total net profit for the previous year, indicating a strong recovery trend [2]. Inventory Management - The company has effectively implemented inventory reduction strategies, nearing the end of its inventory destocking phase, with inventory levels returning to rational levels [2][3]. - The core products, "Pinnacle Shede" and "Collection Shede," have maintained stable pricing for ten consecutive years, boosting channel confidence [2]. Operational Efficiency - Total assets increased by 5.12% compared to the end of the previous year, and net cash flow from operating activities surged by 427.77%, reflecting improved financial health [3]. - Management expenses decreased by 19.49%, indicating enhanced operational efficiency [3]. Sales Channels and Market Strategy - E-commerce sales reached 336 million yuan, growing by 31.38%, with significant contributions from internet sales and direct sales channels [4]. - The banquet consumption market saw double-digit growth, driven by strong sales of key products [4]. - The "T68" product line has achieved rapid growth, establishing a strong presence in the mass liquor market [4]. New Product Development - The company plans to launch its first low-alcohol drinking type aged liquor, "Shede Zizai," on August 30, targeting the growing low-alcohol beverage market [7]. - This new product aims to balance low alcohol content with high flavor, catering to consumer preferences for healthier drinking options [7]. Strategic Focus - Shede Liquor is committed to long-term development by focusing on core market stability while actively exploring new growth opportunities [8]. - The company is leveraging its strategic direction to navigate the complexities of the current market environment [8].