舍得酒业上半年营收下滑17.41%至27.01亿元，普通酒收入提高15.86%

Core Viewpoint - The company reported a significant decline in revenue and net profit for the first half of 2025, reflecting ongoing challenges in the liquor industry, particularly in the mid-to-high-end segment [1] Group 1: Financial Performance - Revenue for the first half of 2025 decreased by 17.41% to 2.701 billion yuan [1] - Net profit attributable to shareholders fell by 24.98% to 443 million yuan [1] - Revenue from mid-to-high-end liquor dropped by 24.15% to 1.973 billion yuan, while revenue from ordinary liquor increased by 15.86% to 445 million yuan [1] Group 2: Industry Context - The liquor industry is currently in a deep adjustment phase, with intensified competition and pressure on product sales [1] - Consumer confidence remains in a recovery stage, particularly for mid-to-high-end products [1] Group 3: Strategic Response - The company is implementing a "control volume and support price" strategy to address industry challenges [1] - Efforts are being made to assist distributors in boosting sales and managing channel inventory [1] - There is an increased focus on product upgrades and enhanced market investment in brand building [1] Group 4: Sales Channel Performance - Revenue from wholesale and agency channels decreased by 23.72% to 2.082 billion yuan [1] - E-commerce sales revenue grew by 31.38% to 336 million yuan [1]