市场监管总局：“十四五”期间责令停止平台服务网店5.8万个次，查办三只羊、东北雨姐等直播电商案件｜快讯

Core Viewpoint - The platform economy in China is undergoing a critical transformation, with digital technology accelerating integration across industries, while facing potential risks such as traffic prioritization, algorithm abuse, and disorderly competition [2] Group 1: Regulatory Framework - The National Market Supervision Administration has established a policy framework to promote orderly competition and innovation in the platform economy, including the introduction of various regulations such as the "Network Transaction Supervision Management Measures" and the "Interim Measures for Network Transaction Law Enforcement Cooperation" [2] - Amendments to the "Anti-Monopoly Law" and the "Anti-Unfair Competition Law" have been completed, along with the issuance of guidelines specifically for the platform economy to clarify competition rules [2] - A national standardization technical committee for platform economy governance has been established to accelerate the formulation of relevant national standards, enhancing industry self-discipline [2] Group 2: Enforcement Actions - The administration has conducted special regulatory actions, resulting in the removal of 4.541 million pieces of illegal product information and the suspension of services for 58,000 online stores [3] - Significant cases in the live e-commerce sector have been addressed, including actions against major violators such as "Three Sheep" and "Northeast Rain Sister" [3] - Online transaction platforms have been urged to eliminate unreasonable restrictions such as "refund only" policies and to enhance the transparency and reasonableness of fees [3] Group 3: Compliance and Support - Guidelines have been issued to encourage platforms to implement compliance management responsibilities, with compliance reminders released during major shopping events [3] - Pilot programs are being introduced to provide platforms with government data comparison services to help intercept and promptly remove non-compliant entities [3] - Ongoing communication with various stakeholders, including platforms, merchants, delivery personnel, and streamers, is being emphasized to ensure regulatory measures are more responsive and supportive [3] Group 4: Future Directions - The National Market Supervision Administration will continue to balance regulatory norms with development promotion, enhancing the regular regulatory system for the platform economy [3] - There will be a focus on improving preventive and penetrating regulatory capabilities to foster the sustainable and healthy development of the platform economy [3]