2025西普会，葵花药业正式发布“一老一小”双引擎驱动战略

Core Insights - The 18th Health Industry Ecological Conference in Hainan Boao highlighted the theme "Rapid Transformation, Crossing New Cycles - Reconstructing Growth Drivers and Evolving Industry Ecology" [1] - Kew Flower Pharmaceutical has established a dual-engine growth strategy focusing on "Elderly and Children" as its core development direction [2] Group 1: Strategic Focus - Kew Flower Pharmaceutical's "Elderly and Children" strategy is based on in-depth analysis of China's demographic changes, policy benefits, and health demands [2] - The "Elderly" segment focuses on adult chronic disease management, while the "Children" segment continues to address children's health needs, creating a dual growth pattern [2] - The 2024 National Aging Development Report indicates that by the end of 2024, the elderly population (aged 60 and above) will reach 31.03 million, accounting for 22.0% of the total population, while the population aged 0-15 will be 23.99 million, making up 17.1% [2] Group 2: Market Opportunities - The "Elderly and Children" pharmaceutical market presents both explosive demand and market gaps, offering opportunities in the "silver economy" and children's health consumption upgrades [2] - The adult constipation medication market in China reached a sales figure of 8.401 billion yuan in 2024, with expectations for continued growth by 2029 [3] Group 3: Product Launch and Innovation - The launch of Kew Flower's Kecang® Polyethylene Glycol 3350 Powder is a key innovation under the "Elderly" strategy, filling a gap in the market for adult long-term constipation medications [5] - The product features a "four-dimensional targeted defecation mechanism" and is designed for ease of use, enhancing patient compliance [5] Group 4: Retail and E-commerce Strategy - The forum on "How to Activate New Growth Vitality in Pharmacies" emphasized the need for pharmacies to transition from merely selling drugs to becoming health service hubs [7] - Kew Flower Pharmaceutical advocates for a differentiated model combining "products + service packages" to enhance user engagement and address health management needs [7] - The integration of online platforms with brand partners to create health zones for "Elderly and Children" is seen as a way to achieve full-chain coverage [7][9]