祖龙娱乐发布中期业绩：营收同比增长44.4%，已实现三连增

Core Viewpoint - Zulong Entertainment reported a significant increase in revenue and a reduction in adjusted net loss for the first half of 2025, indicating a strong performance driven by successful game launches and ongoing product popularity [1][2]. Financial Performance - In the first half of 2025, Zulong Entertainment achieved a revenue of 634.3 million yuan, representing a year-on-year growth of 44.4%, following growth rates of 25.6% in 2024 and 55.5% in 2023, marking a "three consecutive increases" in revenue [1]. - The adjusted net loss was reduced by 93.6% compared to the same period last year, reflecting continuous improvement in operational conditions [1]. Game Development and Strategy - The revenue growth was primarily attributed to the successful launches of "Dragon Tribe: Cassel Gate" and "Treading Wind," along with the stable performance of "Shining Name" [1]. - Zulong Entertainment has adopted a "research and operation integration" model, allowing real-time feedback from operations to inform game development, thereby increasing the likelihood of creating successful titles [3]. Global Expansion and Market Strategy - The company is committed to a global strategy, customizing approaches for different markets while focusing on local market characteristics to enhance game quality and service [2]. - "Shining Name" achieved over 2 billion yuan in cumulative revenue globally, while "Treading Wind" topped the iOS free game chart shortly after its launch [2]. Product Portfolio and Quality - Zulong Entertainment has developed a diverse portfolio of high-quality games, including MMORPGs, female-oriented games, strategy card games, and SLGs, maintaining a gross margin above 70%, which is competitive within the industry [3]. - The company plans to explore AI applications in game development, integrating smart NPCs and combining UGC with AIGC to enhance game dynamics [3].