人民银行上海市分行：加力推出面向居民个人的消费补贴等优惠

Core Viewpoint - The People's Bank of China Shanghai Branch has launched a financial consumption promotion initiative to boost and expand consumer spending in Shanghai, aligning with national and local government policies aimed at enhancing the city's status as an international consumption center [1][2]. Group 1: Financial Support for Consumers - The initiative emphasizes increasing financial support for consumers, encouraging financial institutions to innovate and integrate consumer subsidy measures, and utilize policies such as personal consumption loan interest subsidies and trade-in programs to unlock consumer potential in Shanghai [1][2]. - Financial institutions are required to enhance their services by developing targeted financial products that cater to various consumer segments, including the elderly and those engaged in lifestyle services and tourism [2]. Group 2: Financial Services for Businesses - The initiative also focuses on optimizing financial services for businesses, particularly in the service sector, by promoting financing solutions that meet the credit needs of service industry operators [1][2]. - The People's Bank of China Shanghai Branch plans to collaborate with local industry authorities to implement supportive policies, such as interest subsidies for service industry loans, to reduce financing costs and stimulate market activity [2].