丽尚国潮：扣非净利润同比增长11.43%，消费复苏驱动业绩稳进

Core Viewpoint - Lishang Guochao demonstrates resilient business performance and high-quality development momentum in the first half of 2025, capitalizing on favorable policies and market recovery, with revenue reaching 323 million yuan and net profit increasing by 9.46% year-on-year [1] Group 1: Business Performance - The professional market management business remains a strong revenue driver, contributing 221 million yuan in revenue, a 0.32% increase year-on-year, with a gross margin of 78.74%, up 0.19 percentage points [2] - The company has successfully implemented digital transformation and brand operations, enhancing market engagement and transaction volumes through initiatives like "Lida Tong" and "Lichao Purchase" [2] - The retail business, particularly the Aoyou Shopping Mall, achieved revenue of 64.15 million yuan, with a gross margin of 48.11%, up 4.01 percentage points year-on-year [4] Group 2: Market Environment - China's total retail sales of consumer goods reached 24.55 trillion yuan in the first half of the year, growing by 5.0% year-on-year, indicating a steady recovery in the consumption market [3] - The government's policies, such as large-scale equipment updates and trade-in programs, have significantly boosted consumer confidence and spending, contributing to the overall market recovery [3] Group 3: Strategic Initiatives - The company is enhancing its competitive edge through a "commercial + cultural tourism" strategy, with the launch of the Lanzhou Aoyou International Cloud Hotel, which aims to elevate property value and customer flow [5] - The company has implemented a stable profit distribution policy, distributing cash dividends of 0.15 yuan per share, totaling over 11 million yuan, signaling strong cash flow and management confidence [6] - An employee stock ownership plan has been initiated, involving 45 core employees and granting 7.39 million shares at a price of 2.67 yuan per share, fostering a shared interest between employees and the company [6][7] Group 4: Future Outlook - Lishang Guochao aims to leverage its strategic location in the Yangtze River Delta and Lanzhou core business district to capture opportunities from national consumption policies, focusing on smart upgrades and business innovation to create long-term value for shareholders and consumers [7]