Core Insights - In the fiscal year 2025, the company reported total revenue of 4.4 billion yuan from its continuing operations, with a net profit of 6.2 million yuan, marking a turnaround from a net loss of 96.5 million yuan in the first half of the fiscal year [1] - The gross margin for continuing operations improved from 25.9% in fiscal year 2024 to 32% in fiscal year 2025, driven by the healthy development of self-operated products and live e-commerce [1] - The total GMV for self-operated products and live e-commerce reached 8.7 billion yuan, with a significant portion coming from Douyin, while the GMV from the company's app increased from 8.4% in fiscal year 2024 to 15.7% in fiscal year 2025 [1] Business Strategy - The CEO emphasized that the challenges faced in fiscal year 2025 further solidified the company's core business model, focusing on a live platform centered around high-quality product selection and self-operated products [2] - The company is committed to maintaining high standards in product selection, particularly in essential categories that impact people's livelihoods, aiming to become synonymous with quality in the industry [2]
东方甄选2025财年业绩：环比扭亏为盈 净溢利620万元