舍得酒业2025年上半年净利润4.43亿元，下降25%

Core Viewpoint - The company reported a significant decline in revenue and net profit for the first half of 2025, reflecting ongoing challenges in the white liquor industry, including intensified competition and a slow recovery in consumer confidence, particularly in the mid-to-high-end product segment [1] Group 1: Financial Performance - The company's revenue decreased by 17.41% to 2.701 billion yuan in the first half of 2025 [1] - Net profit attributable to the company fell by 24.98% to 443 million yuan [1] - Revenue from mid-to-high-end liquor dropped by 24.15% to 1.973 billion yuan, while revenue from ordinary liquor increased by 15.86% to 445 million yuan [1] Group 2: Market Strategy - The company is implementing a "control quantity and support price" strategy to address industry challenges and support sales [1] - The company is actively assisting distributors to enhance sales performance and manage channel inventory [1] - Increased investment in brand building and product upgrades is being prioritized to strengthen market presence [1] Group 3: Sales Channels - Revenue from wholesale and agency channels decreased by 23.72% to 2.082 billion yuan [1] - E-commerce sales revenue grew by 31.38% to 336 million yuan [1]