丽尚国潮上半年扣非净利同比增长11.43% 数智化与品牌运营协同发力

Core Insights - Lishang Guochao reported a revenue of 323 million yuan and a net profit of 79.73 million yuan for the first half of 2025, marking a year-on-year growth of 9.46% in net profit [1] - The company's professional market management business continued to show steady growth, contributing significantly to revenue with 221 million yuan, a slight increase of 0.32% year-on-year [1] - The retail business segment also demonstrated positive momentum, achieving a revenue of 64.15 million yuan and a gross margin increase of 4.01% to 48.11% [1] Revenue and Profitability - The total revenue for the first half of 2025 was 323 million yuan, with a net profit of 79.73 million yuan, reflecting a 9.46% increase year-on-year [1] - The professional market management business generated 221 million yuan in revenue, with a gross margin of 78.74%, up 0.19 percentage points from the previous year [1] - The retail business segment reported a revenue of 64.15 million yuan, with a gross margin of 48.11%, showing a year-on-year increase of 4.01% [1] Strategic Initiatives - The company is focusing on digital transformation and brand operation, enhancing its smart park platform and accelerating the digitalization of procurement and logistics [1] - The introduction of "short video + social media" marketing strategies has increased brand visibility and improved customer acquisition capabilities [1] - The company is actively responding to national rural revitalization strategies by introducing local specialty products in its supermarkets, thus supporting local economic development [2] Shareholder Returns and Employee Engagement - On June 27, the company completed its 2024 annual equity distribution, distributing a cash dividend of 0.15 yuan per share, totaling over 11.02 million yuan [3] - The company is implementing an employee stock ownership plan for 2025, with 45 core employees participating and acquiring a total of 7.39 million shares at a price of 2.67 yuan per share [3] - This initiative aims to align employee interests with the company's long-term value, enhancing motivation and organizational effectiveness [3]