Chrysler Goes All In on Van Life With New Chrysler Pacifica Grizzly Peak Concept -- The Ultimate Adventure Minivan

Core Insights - Chrysler is debuting the new Pacifica Grizzly Peak concept at Overland Expo Mountain West, showcasing its commitment to innovation in the minivan segment [1][2] - The concept is designed to appeal to the growing market of recreational overlanding and van-life customers, emphasizing flexibility and off-road capability [3][4] Product Features - The Pacifica Grizzly Peak concept features a lifted suspension, with a 2.75-inch lift in the front and a 2.5-inch lift in the rear, enhancing its off-road performance [7][8] - It is equipped with 31-inch BFGoodrich KO2 all-terrain tires mounted on 18-inch Foreshadow wheels, providing better grip for off-road trails [7][8] - The interior has been modified to maximize space, replacing third-row seats with a large cargo floor panel suitable for storage or sleeping [3][8] Design and Innovation - Chrysler's design studio focused on creating a versatile vehicle for active lifestyles, incorporating features like a roof-mounted Rhino-Rack Pioneer Platform, TYRI LED lighting, and an ARB retractable awning [4][8] - The concept showcases a unique color scheme with Arktos matte-finish paint and Liquid Titanium accents, along with Katzkin leather seating surfaces [8] Market Context - Chrysler celebrates its 100th anniversary in 2025, highlighting its legacy of innovation and engineering excellence, with plans for future releases including a refreshed Pacifica and a new crossover [11] - The Pacifica remains the most awarded minivan, leading the segment it created over 40 years ago, and features class-leading safety and performance attributes [12]