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对影视行业进行松绑,为何能带动整个社会的预期?
Hu Xiu·2025-08-22 13:01

Core Viewpoint - The recent measures by the National Radio and Television Administration (NRTA) aim to relax restrictions on television content, particularly regarding the number of episodes for dramas, the airing of historical dramas, and the introduction of foreign programs, signaling a shift towards a more flexible regulatory environment in the film and television industry [1][2][4]. Group 1: Policy Changes - The NRTA has lifted the previous cap of 40 episodes for dramas, which was initially intended to combat the issue of "padding" in series [2][3]. - The new measures include relaxing the restrictions on the airing of historical dramas and the intervals between seasonal dramas, as well as encouraging the introduction of high-quality short dramas and foreign programs [1][2][3]. - The changes are a response to the evolving landscape of the industry, where the previous one-size-fits-all approach has become increasingly inadequate [2][4]. Group 2: Market Impact - Following the announcement of the new measures, the media sector experienced a significant surge, with multiple media stocks hitting their upper limits [2]. - The relaxation of restrictions is expected to stimulate creativity in the industry, particularly in the production of historical dramas, which have a large audience base and cultural significance [3][4]. - The decline in the number of dramas receiving distribution licenses in China, from 429 in 2014 to 115 in 2024, highlights the need for these policy adjustments to revitalize the industry [4][5]. Group 3: Industry Dynamics - The rise of short dramas has changed viewer consumption habits, creating pressure on long dramas, which still hold advantages in narrative complexity and character development [5][6]. - The new policies aim to create a more diverse content supply system that accommodates both short and long dramas, fostering a healthier ecosystem in the industry [6][7]. - The management approach is shifting from strict regulation to a more flexible framework that respects market dynamics and creative processes [8][10]. Group 4: Cultural Significance - The relaxation of regulations is seen as a broader cultural shift, reflecting a more open and vibrant social atmosphere [9][10]. - The adjustments in the film and television sector are expected to stabilize social expectations and align with the government's emphasis on consistent macro policy orientation [11][12].