Core Viewpoint - MINISO has recorded a profit decline for the first time in four years, primarily due to losses from its investment in Yonghui Supermarket, but management remains optimistic about operational performance and growth prospects [2][4][5]. Financial Performance - For the first half of 2025, MINISO achieved revenue of 9.393 billion yuan, a year-on-year increase of 21.1%, and operating profit of 1.546 billion yuan, up 3.4%. However, net profit fell to 906 million yuan, a decrease of 23.1% [2][4]. - Yonghui Supermarket reported total revenue of 29.948 billion yuan, down 20.73%, with a net loss of 241 million yuan for the same period [4][5]. - MINISO's management highlighted that the loss from Yonghui Supermarket impacted profits by 119 million yuan, mainly from the shareholding proportion [5]. Operational Highlights - MINISO's same-store sales showed positive growth, and domestic business performance exceeded expectations, while overseas expansion continued steadily [2][6]. - As of June 30, 2025, MINISO had a total of 7,612 stores globally, with 4,305 in mainland China and 3,307 overseas, reflecting a net increase of 30 and 94 stores respectively in the second quarter [6][11]. Future Growth Expectations - Management expects group revenue to grow by 25%-28% in the third quarter, with adjusted operating profit projected to increase by double digits [6][7]. - For the full year 2025, MINISO anticipates revenue growth of no less than 25%, surpassing previous expectations of 22.8% [6][7]. IP Development Strategy - MINISO is focusing on developing its own IP, aiming to replicate the success of Pop Mart, and has signed contracts with nine promising original toy artists [8][10]. - The company plans to enhance its product development, marketing, and channel advantages through self-owned IP, aiming for global influence [9][10]. Market Positioning - MINISO's expansion strategy relies heavily on a partner system, contrasting with Pop Mart's more restrained approach to store growth [11][12]. - The company is implementing a strategy of opening larger stores, with significant sales performance reported from its MINISO LAND flagship store [12][13].
名创优品上半年利润下降23% 难成下一个泡泡玛特？