智己汽车要革传统增程的命

Core Viewpoint - Zhiji Auto has launched its "Hengxing" super range extender technology along with the new generation Zhiji LS6, aiming to address user pain points in electric vehicle usage and enhance driving experience [1][2]. Group 1: Product Launch and Pricing - The new generation Zhiji LS6 is priced at 214,900 yuan for the 52 kWh version and 239,900 yuan for the 66 kWh version [1]. - The LS6 features a 66 kWh battery developed in collaboration with CATL, offering a pure electric range of 450 kilometers and a fast charge capability of 310 kilometers in just 15 minutes [2]. Group 2: Technology and Performance - The "Hengxing" technology aims to solve three major user pain points: the need for frequent charging, slow charging times, and poor fuel experience [1]. - The Zephyr range extender engine has a fuel consumption of only 5.32 L/100 km when the battery is depleted, which is 23% lower than mainstream models, and a combined energy consumption of 2.07 L/100 km, a reduction of 35% [2]. - CO2 emissions are as low as 1.42 grams per kilometer, which is only 1/12 of similar models [2]. Group 3: Target Market and User Insights - The LS6 aims to attract three main user groups: traditional BBA users, users without home charging stations, and users in northern regions [2]. - Research indicates that 92% of users have a weekly commuting distance of less than 333 kilometers, making the 66 kWh battery suitable for "one charge per week" [2]. - Users without home charging stations charge their vehicles an average of 15 times per month, especially more frequently in winter [3]. Group 4: Strategic Positioning and Market Impact - Zhiji Auto's pricing strategy for the LS6 is set to disrupt the range extender market, with a cost comparable to traditional fuel vehicles over five years while offering superior electric and smart experiences [3]. - The company emphasizes that the introduction of range extenders is not meant to compete with pure electric vehicles but to cater to the remaining 50% of users who are hesitant to switch to new energy vehicles due to range anxiety [3]. - The company maintains that range extenders and pure electric vehicles are not mutually exclusive but can coexist to expand the market [3].