红猫计划让品牌多了份底气，兴长信达在其中做了些什么？

Core Insights - The launch of the Hongmao Plan has provided brands with a clearer approach to e-commerce, particularly through the integration of Xiaohongshu's content with Tmall links, enhancing user experience and driving sales [1][4]. Group 1: Brand Strategy and Content Optimization - Brands initially struggled with effective content creation for the Hongmao Plan, leading to low link click-through rates [3]. - Collaborating with Xingchang Xinda, brands adjusted their content to focus on relatable daily scenarios, resulting in improved interaction rates for linked posts [4]. Group 2: Data-Driven Operational Improvements - The Hongmao Plan creates a closed loop from content to transaction, but requires backend cooperation for optimal performance [6]. - Xingchang Xinda utilizes detailed data analysis to provide actionable recommendations, such as emphasizing key selling points on product pages and refining customer service responses based on user inquiries [6]. Group 3: Leveraging Policy Benefits for Targeted Advertising - The Hongmao Plan offers policy incentives for brands using Alibaba's advertising services, yet many brands are unaware of how to effectively plan their advertising to maximize these benefits [7]. - Xingchang Xinda's expertise in policy details allows them to design advertising strategies that balance exposure and precision, ensuring brands benefit from policy incentives while meeting their specific traffic quality needs [8]. Group 4: Focused Collaboration for Brand Growth - The key to leveraging the Hongmao Plan for growth lies in efficiently connecting users with products, which can be challenging for brands managing multiple operational aspects [9]. - By outsourcing to e-commerce service providers like Xingchang Xinda, brands can concentrate on their core offerings while benefiting from the operational expertise that maximizes the value of the Hongmao Plan [11]. Group 5: Ongoing Support and Adaptation - The Hongmao Plan continues to evolve, presenting new challenges for brands, but having a partner like Xingchang Xinda provides confidence in navigating these changes [12].