迈富时(02556)公布中期业绩 经调整净利润为8472.1万元 同比增长77.7%
MarketingforceMarketingforce(HK:02556) 智通财经网·2025-08-22 13:22

Core Insights - The company reported a significant increase in revenue and profit for the mid-year 2025, with revenue reaching approximately 928 million RMB, a year-on-year growth of 25.5% [1] - Adjusted net profit surged by 77.7% to 84.72 million RMB, while the profit attributable to the parent company was 37.38 million RMB, marking a return to profitability [1] - The demand for intelligent marketing and sales solutions has grown due to the global updates in AI large models, which the company capitalized on through its advanced AI Agent technology [1] Financial Performance - Revenue: Approximately 928 million RMB, up 25.5% year-on-year [1] - Gross Profit: Approximately 451 million RMB, up 14.7% year-on-year [1] - Adjusted Net Profit: 84.72 million RMB, up 77.7% year-on-year [1] - Profit Attributable to Parent Company: 37.38 million RMB, returning to profitability [1] - Earnings per Share: 0.15 RMB [1] Business Segments - AI+SaaS Business Revenue: 500 million RMB, up 26.0% year-on-year, with a gross margin of 80.4% [1] - Precision Marketing Business Revenue: 420 million RMB, up 25.0% year-on-year [1] Customer Metrics - Total AI+SaaS Customers: 21,655, with key account (KA) customers increasing to 814 [1] - Average Revenue per User (ARPU) for SMB customers increased by 21.7% year-on-year due to package upgrades and AI module enhancements [1] - ARPU for KA customers increased by 20.7% year-on-year, driven by deeper application of Agent solutions and ongoing industry expansion [1] Operational Efficiency - The company improved operational efficiency by applying self-developed AI Agent and AI+SaaS solutions internally, leading to a reduction in sales, management, and R&D expense ratios [2] - Overall employee productivity increased by 25.6% year-on-year, supporting high-quality growth through a dual drive of scale expansion and efficiency improvement [2]