2024 年報 Marketingforce Management Ltd 邁富時管理有限公司 目錄 1 邁富時管理有限公司 年 報 2024 ANNUAL REPORT 2 公司資料 4 五年業績摘要 5 主席報告 11 管理層討論與分析 18 董事及高級管理層履歷詳情 24 企業管治報告 43 董事會報告 70 環境、社會及管治報告 128 獨立核數師報告 134 綜合損益表 135 綜合全面收益表 136 綜合財務狀況表 138 綜合權益變動表 139 綜合現金流量表 141 綜合財務報表附註 216 釋義 公司資料 董事會 執行董事 趙緒龍先生 （董事長兼首席執行官） 許健康先生 （高級副總裁） 非執行董事 趙芳琪女士 黃少東先生 （ 已辭任，自2025年2月16日起生效） 獨立非執行董事 楊濤先生 秦慈先生 陳晨先生 聯席公司秘書 劉歡先生 李健威先生 審核委員會 陳晨先生 （主席） 秦慈先生 楊濤先生 薪酬委員會 秦慈先生 （主席） 趙緒龍先生 楊濤先生 提名委員會 趙緒龍先生 （主席） 秦慈先生 楊濤先生 授權代表 趙緒龍先生 李健威先生 核數師 安永會計師事務所 （執業會計師及 註冊公眾利益實 ...

分成了两大块一类是我们的萨斯业务另外一块是精准营销业务精准营销那边主要是针对于广告的投流买量所以我们公司最主要的这块业务还是以萨斯业务为主那么我们的萨斯业务是分成了两大类的客户分别是做营销的中小企业客户和做销售的大型企业客户 那么从我们产品的角度来说呢其实我们产品法化做得非常好包括我们公司是09年成立的那15年的一个数据积累也帮我们成立了240个这种标准化的模块那么我们在24年上半年的时候整个毛利率在Shares这边也能达到88.3的一个非常高的一个水平这也是得益于我们自己的这个T4行销领域全面模型 以及我们的这个AI Agents Force的这个智能体的中台那么接下来说一下我们这两类客户那么我们第一增长曲线就是我们中小企业客户这边在20年上半年是占我们整个SaaS收入的60%大客户这边呢是占整个SaaS收入的40%那么中小企业客户这边我们主要面对的是中央部的2B客户去做它的线上营销 以及建商货客那么在这我们自身的推广方式是按照地域去推广为主所以这边我们的行业覆盖还是非常广泛的包括像典型的行业比如工业制造机械电子化工专业服务等等那我们这边的产品是全标品同时都是采用运输的方式那么年费是从19800到12800 ...

Equity Research Report | Company Research Report TMT | AI Infra/SaaS STRONG BUY (REIT) | HKD101.0 PT 15 April 2025 | HSI | 21,417.4 | | --- | --- | | HSTECH | 5,015.12 | | Key Data | | | Closing price (HKD) | 41.75 | | 52-week High/Low (HKD) | 144/32.4 | | Market Cap (HK$bn) | 107.12 | | Avg 3m Daily Volume | 4,478,140 | Analyst Head of TMT Research Chan Kwok Keung SFC No：BUL892 winson.chan@usmarthk.com Marketingforce (2556.HK) - FY24 Results Review ❑ Revenue +26.5% YoY. Gross Profit +16.9% YoY. Adj. Net Pr ...

香港交易及結算所有限公司及香港聯合交易所有限公司對本公告之內容概不負責， 對其準確性或完整性亦不發表任何聲明，並明確表示概不就因本公告全部或任何 部分內容而產生或因倚賴該等內容而引致之任何損失承擔任何責任。 Marketingforce Management Ltd 邁 富 時 管 理 有 限 公 司 （ 於 開 曼 群 島 註 冊 成 立 的 有 限 公 司 ） （股份代號：2556） 截至2024年12月31日止年度的 全年業績公告 邁富時管理有限公司（「本公司」）董事（「董事」）會（「董事會」）謹此宣佈本公司、 其附屬公司及其綜合聯屬實體（統稱「本集團」）截至2024年12月31日止年度（「報 告期間」）之經審核綜合業績，連同截至2023年12月31日止年度之比較數字。 於本公告內，「我們」及「我們的」均指本公司，而如文義另有所指，則指本集團。 1 3 綜合財務狀況表 | | | 2024年 | 2023年 | | --- | --- | --- | --- | | | | 12月31日 | 12月31日 | | | 附註 | 人民幣千元 | 人民幣千元 | | 非流動資產 | | | | | 物業、廠 ...

迈富时 20250311 摘要 • 公司 SaaS 业务毛利率高达 88.3%，主要服务中小企业（占比 60%收入， 客单价约 3 万元）和大型企业（占比 40%收入，客单价约 70 万元），产 品覆盖多个行业，通过标准化模块和定制化服务满足不同客户需求。 • 公司计划 2025 年大力拓展渠道合作伙伴，改变目前直销为主的模式（渠 道收入占比仅 12%），目标是像 SR 公司一样实现直销与渠道收入五五开， 以加速进入更多内地市场，推动中小客户增长。 • 公司认为国内 CRM 市场渗透率不断提升，企业愈发重视存量客户运营， 而非高成本获取新线索。公司通过行业切入，沉淀可复用模块，提供差异 化服务，以应对市场需求。 • 公司对标 HubSpot，积极布局海外市场，通过扩大直销团队和加强渠道合 作，提升客户数量，目前已服务约 20 万客户，2024 年上半年付费用户超 2 万。 • 公司是国内唯一一家专门做 CM 的公司，与其他提供分享教课、ERP 厂商 的 CM 功能形成差异化竞争。公司与 ERP 系统打通经验丰富，能满足客户 因业务增长带来的 CM 需求升级。 Q&A 请介绍一下贵公司近期的经营情况以及在 AI ...

Company and Industry Summary Company Overview - The company, established in 2009, has developed 240 standardized modules by 2015 and achieved a gross margin of 88.3% in the first half of 2024, indicating a strong position in the industry [3][4] - The company operates in the SaaS sector, targeting both small and medium enterprises (SMEs) and large enterprises, with a dual growth strategy [3][4] Industry Insights - The marketing landscape is evolving towards more precise targeting, with a strong trend towards enhancing various aspects of marketing strategies [2] - The company focuses on sectors such as consumer goods, automotive, finance, healthcare, and manufacturing, indicating a diversified industry approach [4][8] Key Points - The SaaS revenue from SMEs typically accounts for about 60% of total revenue, with average customer spending around 30,000 yuan [3][4] - The company utilizes a prepayment model for its products, with pricing ranging from 19,800 to 12,800 yuan based on module quantity [4] - The marketing content generation tool allows clients to produce a significant volume of marketing materials, enhancing lead generation for B2B clients [5][6] - The company is leveraging AI technology to improve customer management and operational efficiency, particularly through its AI Agent product line [9][11] Financial Performance - The company reported a renewal rate exceeding 100% for its large clients in the first half of 2024, indicating strong customer retention [27] - The company’s revenue from precision marketing was 5.3 billion yuan in 2023, with 3.4 billion yuan in the first half of 2024 [28] Market Trends - The shift towards a focus on existing customer management (CIM) is noted, as companies increasingly recognize the value of managing existing customer relationships rather than solely acquiring new ones [18][19] - The competitive landscape in the CIM sector is described as fragmented, with many companies still relying on basic tools like Excel for customer management [14][19] Strategic Initiatives - The company aims to double its overseas revenue in 2024, focusing on helping domestic companies expand internationally and developing its own localized products [16] - The company is also investing in AI-related personnel to enhance its product offerings and improve operational efficiency [31][33] Challenges and Opportunities - The company faces competition from larger ERP vendors entering the CIM space but believes its specialized focus on marketing and sales gives it a competitive edge [13] - There is a significant opportunity in the domestic market, as many companies have yet to adopt CIM systems, indicating potential for growth as businesses modernize their operations [14][19] Conclusion - The company is well-positioned in the SaaS market with a strong focus on AI-driven solutions and customer management, while also exploring international expansion and addressing the evolving needs of its clients in a competitive landscape [9][16][19]

Summary of the Conference Call for MaiFushi Company Overview - MaiFushi is the largest marketing and sales SaaS solution provider in China, established in 2009, with 15 years of data accumulation and 240 standardized modules [4][5] - The company achieved a gross margin of 88.3% in the first half of 2024, attributed to its self-developed four-tier marketing model and AI agent platform [2][4] Business Segments - The company operates in two main segments: SaaS business and precision marketing business [4] - Customer segmentation includes: - Small and Medium Enterprises (SMEs): 60% of SaaS revenue, average transaction value around 30,000 yuan, comparable to HubSpot [2][5] - Large Enterprises: 40% of SaaS revenue, average transaction value reached 700,000 yuan in the first half of 2024, comparable to Salesforce [2][7] Services Offered - For SMEs, MaiFushi provides: - TFE marketing model to generate marketing content and intelligent sales lead management tools to enhance online order conversion rates [2][6] - For large enterprises, services include: - Customized CRM solutions, data integration, unified customer profiles, automated marketing plans, and intelligent algorithm recommendations, particularly in sectors like consumer goods, automotive finance, and healthcare [2][7] AI Technology Application - AI technology is crucial in the CRM field, with a trend towards concentration among leading companies due to the importance of data accumulation [2][10] - MaiFushi is developing AI agents to meet the customized needs of large clients, aiming to reduce costs and improve efficiency by replacing manual customer service roles [8][9] Market Dynamics - The CRM industry in China is relatively fragmented, with many companies yet to adopt any CRM systems, presenting significant market opportunities [12][15] - The shift from an incremental to a retention-focused market is driving the adoption of CRM systems as companies seek to enhance customer value and repeat purchases [16] International Expansion - MaiFushi's international business consists of assisting domestic companies in going global and its own overseas expansion, with a target to double revenue by 2025 and launch localized SaaS products in the Middle East [14] Financial Insights - The company’s IPO shareholders were unlocked on February 16, 2025, leading to a share placement to support projects, with 40% of funds allocated to AI agent development and 30% for acquisitions [3][23] - The expected revenue from the AI agent project in 2025 is approximately 100 million yuan [24] Operational Data - The renewal rate for large clients exceeded 100% in the first half of 2024, indicating growth in existing customer spending [20] - The company plans to adjust its sales structure, with some sales roles being replaced by AI, while expanding its focus on key accounts [25] Marketing and Advertising Model - MaiFushi's precision marketing business operates similarly to advertising companies, generating revenue through media platform rebates based on advertising spend [22] Future Outlook - The company anticipates a better economic environment in 2025, which is expected to positively impact marketing and IT budgets, indicating resilience in its sector [19]

迈富时公司为何被列为重大推荐，其市场地位和发展前景如何？ 迈富时公司被列为重大推荐的原因在于其在 SaaS 市场中的领先地位及其未来的 发展潜力。公司成立于 2009 年，并于 2013 年推出了首款 SaaS 服务产品，2019 年将面向中小客户的产品升级为网页版软件，2021 年推出面向大客户的 SaaS 产品"真客"。目前，迈富时的收入中约 60%来自中小客户，30%来自大型客户。 公司的产品覆盖多个行业，包括零售、消费、汽车金融等。 迈富时在营销及销 售 SaaS 领域具有显著优势，并积极布局与大模型结合的 AI agent 产品矩阵， 有望在未来实现快速增长。公司的订阅收入留存率达到 87%，其中大客户留存 • 迈富时专注于营销及销售 SaaS 领域，通过 T 云（中小客户）和真客 CRM （大客户）提供多维业务赋能，产品覆盖零售、消费、汽车金融等行业， 拥有超过 22,000 家企业客户，单用户平均月收入约 3,600 元。 • 迈富时订阅收入留存率达 87%，大客户留存率超 100%。2024 年上半年 SaaS 业务毛利率达 88.3%，公司积极布局与大模型结合的 AI agent 产品矩阵， ...

Investment Rating - The report assigns a "Buy" rating for the company, marking its first coverage [4][12]. Core Insights - The company is a leading domestic marketing and sales SaaS provider, with a comprehensive product matrix aimed at small and medium-sized enterprises (SMEs) and key accounts (KAs). It is actively integrating AI large models into enterprise management applications, which is expected to drive rapid growth in overall operations due to increasing digitalization demands from downstream enterprise clients [1][2]. Summary by Sections Company Overview - The company has established itself as the largest marketing and sales SaaS provider in China, with a market share of 2.6% as of 2022. It has served over 200,000 enterprises across various sectors, including retail, automotive, finance, and healthcare [2][22]. - The company launched two flagship SaaS products, T Cloud and Zhenke, in 2015 and 2021, respectively, to address pain points in marketing and sales activities [2][22]. Market Growth Potential - The SaaS market in China is expected to grow significantly, with the enterprise management application SaaS market projected to increase from 26.6 billion RMB in 2022 to 85.6 billion RMB by 2027, representing a substantial growth opportunity [3][48]. - The demand for digitalization among SMEs is anticipated to create a market space exceeding one trillion RMB, as the current penetration rates for various management applications remain below 30% [3][48]. AI Integration and Product Development - The company has developed its own AI marketing model, Tforce, which aims to enhance marketing strategies for enterprises. This model is part of a broader initiative to integrate AI capabilities into its SaaS offerings [4][23]. - The company is also building an intelligent agent platform that includes features such as customer insight analysis and marketing strategy generation, which is expected to enhance its competitive edge [4][23]. Financial Performance and Projections - The company achieved a total revenue of 1.232 billion RMB in 2023, with a compound annual growth rate (CAGR) of 46.65% from 2019 to 2023. Revenue for the first half of 2024 is projected to reach 1.522 billion RMB, reflecting a year-on-year growth of 23.53% [11][12]. - The company anticipates a net profit of 67.4 million RMB in 2025, with a significant turnaround expected in profitability by 2026 [12][11]. Strategic Initiatives - The company successfully raised 181 million HKD through its IPO, which will be used to enhance its product capabilities, expand its sales network, and invest in strategic acquisitions [45][46]. - The sales model is primarily direct sales, with plans to continue expanding its direct sales team and channel partnerships, which have shown significant growth in revenue generation [46][47].

Investment Rating - The report maintains an "Outperform" rating for the company [2] Core Views - The company is a leading player in China's marketing and sales SaaS market, with a strong platform and AI integration [4] - The marketing and sales SaaS market in China has significant growth potential, with a TAM of RMB 4.3 trillion by 2027 [4] - The company is well-positioned to expand its customer base and market share through its dual-drive strategy targeting both SMBs and large enterprises [4] - The global marketing technology sector is experiencing rapid growth, with China's marketing SaaS market entering a phase of consolidation and potential for market leaders to strengthen their competitive moats [4] Financial Projections - Revenue is projected to grow from RMB 1.508 billion in 2024 to RMB 2.702 billion in 2026, with a CAGR of 35.8% [5] - Adjusted net profit is expected to turn positive in 2025, reaching RMB 38 million, and further increase to RMB 124 million in 2026 [5] - The company's gross margin is forecasted to improve from 58.8% in 2024 to 63.1% in 2026 [6] Business Model and Market Position - The company operates two main business segments: SaaS solutions and precision marketing services, with SaaS revenue contributing 57% of total revenue in 2023 [4] - The company's SaaS products, such as T Cloud and Zhenke, cater to both SMBs and large enterprises, offering a comprehensive suite of marketing and sales tools [10][19][21] - The company has a strong presence in the Yangtze River Delta and Pearl River Delta regions, with plans to expand its sales network and partner ecosystem [31][33] Industry Trends - The global marketing technology sector has seen a CAGR of 41.8% over the past 13 years, with 14,106 marketing technology products available in 2024 [55] - China's marketing and sales SaaS market is expected to grow from RMB 20.6 billion in 2022 to RMB 74.5 billion by 2027, with a CAGR of 29.3% [45] - The integration of AI and SaaS in marketing is creating significant value, with generative AI expected to contribute USD 760 billion to USD 1.2 trillion in market revenue [49][52] Strategic Development - The company is following a platform and ecosystem strategy, similar to global leaders like HubSpot and Salesforce, with a focus on AI-driven marketing solutions [62] - The company plans to use IPO proceeds to enhance its platform capabilities, expand its product portfolio, and improve AI and big data technologies [63][64]