喜茶全量上线淘宝闪购，头部品牌突破渠道舒适区

Core Insights - Heytea has launched a new "Super Hot" channel on Taobao Flash Sale, offering limited-time discounts on popular products such as the refreshing guava tea and the detox bottle [2] - From August 23 to 24, Heytea and Taobao will distribute 1 million free tea vouchers, with several star products available for 8.8 yuan after discounts and free delivery [2] - Industry analyst Zhu Danpeng views Heytea's move as a significant milestone, indicating that leading brands are breaking out of their channel comfort zones, signaling a shift in the industry from traffic competition to ecosystem collaboration [2] Industry Trends - The competition in the food and beverage sector may evolve from platform subsidy wars to service standard wars, focusing on delivery efficiency, membership systems, and data sharing as key competitive factors [2]