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剥离与辉同行“阵痛”仍在,东方甄选2025财年净利下滑超九成

Core Viewpoint - Oriental Selection reported a significant decline in revenue and net profit for the fiscal year ending May 31, 2025, primarily due to intensified competition in the live e-commerce sector and strategic business adjustments [1][4]. Financial Performance - Revenue for the fiscal year 2025 was 4.392 billion RMB, a decrease of 32.7% from 6.526 billion RMB in the previous year [1][3]. - Net profit from continuing operations was 6.191 million RMB, down 97.5% from 249.145 million RMB year-on-year [1][3]. - Excluding the impact of the sale of Huixing Technology, net profit from continuing operations was 135.4 million RMB, reflecting a 30% increase year-on-year [4]. Business Segments - Revenue from the app increased from 900 million RMB in fiscal year 2024 to 1.1 billion RMB in fiscal year 2025 [1]. - Total revenue from continuing operations, excluding Huixing Technology, decreased by 30.9% to 4.2 billion RMB [1]. Strategic Adjustments - The company has shifted focus towards self-operated products, investing more resources in product development and supply chain management [4][7]. - The decision to divest from Huixing Technology was made to concentrate resources and strengthen core competencies, as it was seen as a distraction [7]. Operational Metrics - The total GMV for fiscal year 2025 was 8.7 billion RMB, with a significant portion coming from Douyin [7]. - The app's paid membership subscriptions reached 264,300, indicating a growing membership system [7]. Cost and Profitability - Total cost of revenue for continuing operations decreased by 38.2% to 3 billion RMB, primarily due to reduced inventory and logistics costs [8]. - Gross profit fell from 1.7 billion RMB in fiscal year 2024 to 1.4 billion RMB, but gross margin improved from 25.9% to 32.0% [8]. Team and Management - As of May 31, the total number of employees in the self-operated products and live e-commerce teams was 1,401, with 1,070 full-time and 331 part-time staff [8]. - The company denied rumors regarding the departure of former CEO Sun Dongxu, stating he is on leave and continues to work in an advisory capacity [8].