Sou Hu Cai Jing·2025-08-22 14:38Core Viewpoint - Bilibili (BILI.US) experienced significant stock price declines despite reporting strong second-quarter and mid-year performance for 2025, indicating potential market volatility and investor concerns [1][2]. Financial Performance - In the first half of 2025, Bilibili's daily active users (DAUs) reached 108 million, a year-on-year increase of 6%, while monthly active users (MAUs) grew to 365 million, up 8% [2]. - The average usage time per active user increased to 106 minutes, compared to 102 minutes in the previous year [2]. - Monthly paying users reached 31.8 million, reflecting a 10% year-on-year growth [2]. - Revenue for the first half of 2025 grew by 21.6% to 14.34 billion RMB, with a net profit of 210 million RMB, a turnaround from a loss of 1.37 billion RMB in the same period last year [2][3]. - Adjusted net profit for the first half was 920 million RMB, compared to an adjusted net loss of 730 million RMB in the previous year [3]. Quarterly Highlights - For Q2 2025, revenue increased by 19.8% to 7.34 billion RMB, aligning closely with market expectations [3]. - Net profit for Q2 was 220 million RMB, compared to a loss of 610 million RMB in the same quarter last year [3]. - Adjusted net profit for Q2 was 560 million RMB, slightly above the consensus estimate of 520 million RMB, attributed to lower-than-expected sales and R&D expenses [3][4]. Business Segments - Revenue from value-added services in Q2 was 2.84 billion RMB, a 10.6% increase, driven by growth in live streaming and other services [6]. - Advertising revenue reached 2.45 billion RMB, up 20.2%, primarily due to strong growth in performance-based advertising [6]. - Mobile gaming revenue surged by 60.1% to 1.61 billion RMB, largely due to the success of the exclusive game "Three Kingdoms: Strategy of the World" [7]. Future Outlook - Bilibili's management aims to achieve an operating profit margin of 10% by 2025, with a mid-term target of 15%, focusing on optimizing operational leverage and controlling costs [11]. - The company plans to enhance its game pipeline and expand into overseas markets, with several new games in development [11]. - Concerns remain regarding the performance of the game pipeline and e-commerce business, which may impact future stock performance [12].