Altria Bets on Pricing: A Cushion Against Falling Volumes?

Key Takeaways Altria's cigarette shipments fell 10.2% in Q2 and 11.9% in the first half of 2025.Despite volume declines, smokeable segment OCI rose 4.2% in Q2 and 3.5% in the first half.Net price realization climbed 10% in Q2 and 10.4% in the first half, boosting profitability.Altria Group, Inc. ((MO) is currently leaning on its pricing strategy to counter the ongoing decline in cigarette volumes, a persistent challenge in the tobacco industry. The company's second quarter of 2025 results show a significant ...