Sou Hu Cai Jing·2025-08-22 16:27Core Viewpoint - The article highlights the increasing trend of wealthy individuals spending large sums of money on virtual goods and experiences in online games and short video platforms, particularly focusing on a notable case in the game "逆水寒" (Nishuihan) [1][4][6]. Group 1: Spending Behavior of Wealthy Players - A wealthy individual recently spent 10.5 million yuan (approximately 1.05 million) on the Douyin platform to support a favored internet celebrity version of "Liu Yifei" [4]. - This extravagant spending is perceived as a minor expense for the wealthy, contrasting with the average person's view of such amounts as astronomical [4][10]. - The individual, known as "馒头," is recognized as one of the top players in the "龙虎区" (Longhu District) of "逆水寒," having previously ranked first in a partner event [8][10]. Group 2: Game Popularity and Player Engagement - "逆水寒" is known for its engaging gameplay and a significant number of wealthy players, especially after the launch of its "黄金服" (Golden Server) earlier this year, which attracted millions of new players [6][10]. - The game has a vibrant community where players like "馒头" frequently spend large amounts on premium equipment and gifts for other players, showcasing their financial prowess [10][18]. - The recent "大宋佳人" (Great Song Beauty) event in the game prompted many wealthy players to compete in spending to support their favorite contestants, leading to a lively and competitive atmosphere in the live streaming sessions [14][18].