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看,夜色下的消费力(锐财经)
Ren Min Ri Bao Hai Wai Ban·2025-08-22 22:14

Core Viewpoint - The development of "night economy" is becoming a new hallmark of urban vitality, with diverse consumption scenarios emerging at night, including night markets, cultural experiences, and entertainment options [2][4]. Group 1: Night Economy Growth - Approximately 60% of domestic residents' consumption occurs at night, with large shopping malls seeing over 50% of their daily revenue generated between 6 PM and 10 PM [4]. - Nighttime tourism spending is projected to reach approximately 1.91 trillion yuan in 2024, indicating a significant increase in demand for night tourism [4]. Group 2: Local Initiatives and Events - Various cities are actively promoting night consumption through events such as concerts and sports, with Beijing implementing "ticket root economy" to encourage spending in nearby businesses during events [5]. - In Shanghai, the 2025 Shanghai Night Life Festival features a carnival showcasing diverse activities, enhancing the city's vibrant night culture [5]. Group 3: Technological Integration - Cities like Kaifeng are integrating digital technologies into their night economy, enhancing visitor experiences through interactive performances and smart tourism solutions [7][8]. - The use of AR technology in places like Taiyuan and Wuhan is aimed at improving consumer engagement and driving offline spending [8].