天润乳业(600419)：动销承压 渠道破局

Core Viewpoint - The company continues to face revenue pressure in Q2 2025, with dairy products experiencing a price-volume trade-off. However, sales in the Xinjiang market have improved due to new channel development, and adjustments in the upstream livestock industry may lead to increased beef prices, contributing additional elasticity [1]. Financial Performance - The company maintains a "Buy" rating, with a revised EPS forecast for 2025 down to 0.22 yuan from 0.38 yuan. The 2026-2027 EPS forecasts remain at 0.57 yuan and 0.71 yuan respectively. The target price has been raised to 13.5 yuan, corresponding to a 2025 PE of 61X. Q2 2025 performance met expectations, with H1 revenue at 1.395 billion yuan, a year-on-year decrease of 3.30%. The net profit attributable to shareholders was a loss of 22 million yuan, but the non-recurring net profit increased by 141.32% year-on-year to 58 million yuan [2][3]. Product and Market Analysis - In Q2, revenue from ambient and chilled dairy products decreased by 6.1% and 6.2% year-on-year, respectively, indicating a lack of significant improvement in dairy consumption trends. Revenue from Xinjiang increased by 10.6% year-on-year, while revenue from outside Xinjiang fell by 17.2%. The company plans to achieve dairy product sales of 310,000 tons in 2025, having completed 162,300 tons in H1 2025. The competitive landscape remains intense, with a notable price-volume trade-off observed [3][4]. Upstream Livestock Industry - The upstream livestock sector showed marginal improvement, with revenue increasing by 31% year-on-year due to higher sales of bulls and surplus fresh milk. The company adjusted its bull sales strategy to immediate sales upon availability, and the number of dairy cows decreased to 54,400 by the end of Q2 2025. This strategy is expected to alleviate cost pressures, with the cost of milk potentially decreasing further from 3.19 yuan per kilogram. The reduction in non-recurring expenses related to culling bulls and improved management of milk powder inventory are expected to enhance profitability [4].