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一周资讯|中国银联联合国家体育总局发布《2025-2027年金融支持体育消费活动方案》
Sou Hu Cai Jing·2025-08-23 00:49

Group 1: Financial Support for Sports Consumption - China UnionPay and the National Sports Administration jointly released the "2025-2027 Financial Support for Sports Consumption Activities Plan" to enhance sports consumption [3][4] - The plan focuses on three main areas: deepening platform-based collaboration, creating a "Payment+" ecosystem, and enhancing digital capabilities to boost consumer confidence in sports [3][4] Group 2: Strategic Partnerships in Sports and Technology - 361 Degrees and robot company Stand have formed a strategic partnership to integrate AI technology with the sports industry, establishing a joint venture and a "Future Sports Exploration Laboratory" [5] - The collaboration aims to optimize production processes and enhance consumer experience through smart retail solutions [5] Group 3: Financial Performance of Xtep Group - Xtep Group reported a 7.1% year-on-year increase in revenue for the first half of 2025, reaching 6.838 billion yuan, with the main brand's revenue growing by 4.5% [6][7] - The group's gross profit margin stood at 45.0%, and net profit attributable to shareholders increased by 21.5% to 914 million yuan [6][7] Group 4: New Product Launches and Collaborations - KELME and the Asian Football Confederation launched the new official match ball for the 25/26 AFC Elite League and AFC Second Division, symbolizing a new chapter in their partnership [8] - Juventus and Giorgio Armani announced a collaboration to design formal wear for the Juventus first team, enhancing the club's connection with the fashion world [9]