Sou Hu Cai Jing·2025-08-23 01:04Core Insights - Kuaishou's Q2 FY2025 financial report highlights significant growth in its AI business, particularly the Keling AI platform, indicating a strategic shift towards becoming an AI-driven enterprise [1] - The overall revenue for Kuaishou reached 35 billion RMB, marking a 13.1% year-on-year increase, with adjusted net profit rising by 20.1% to 5.6 billion RMB [2] - Keling AI's revenue surged to 250 million RMB, a 67% increase from the previous quarter, with expectations to exceed initial annual targets [1][2] Financial Performance - Kuaishou's total revenue for Q2 FY2025 was 35 billion RMB, reflecting a 13.1% year-on-year growth [2] - Adjusted net profit reached 5.6 billion RMB, up 20.1% year-on-year, with historical highs in gross margin at 55.7% and adjusted net profit margin at 16.0% [2] - Daily active users reached 409 million, a 3.4% increase, while monthly active users grew to 715 million, up 3.3% [2] AI Business Development - Keling AI's revenue growth is attributed to efficient algorithm models and customized inference solutions, which have significantly reduced inference costs while maintaining effectiveness [1][4] - The platform has established itself as a preferred tool for professional creators, with over 45 million users generating more than 200 million videos and 400 million images [4][5] - Keling AI's application scenarios are expanding across various industries, including film production, advertising, and gaming, indicating substantial commercial potential [5] Strategic Initiatives - Kuaishou's CEO emphasized the value of AI in enhancing the content and commercial ecosystems, particularly in online marketing and e-commerce [5] - The company has adopted a "dual-engine" strategy, with Keling AI serving as an independent growth driver while also integrating AI tools across its platform to benefit all merchants [5]