JINHUI(SH:603919) Zheng Quan Shi Bao Wang·2025-08-23 01:13Core Viewpoint - Despite the deep adjustment in the liquor industry, the company achieved steady growth in revenue and net profit, demonstrating strong operational resilience and brand competitiveness [2]. Financial Performance - The company reported a revenue of 1.759 billion yuan, a year-on-year increase of 0.31% [2]. - The net profit attributable to shareholders was 298 million yuan, reflecting a year-on-year growth of 1.12% [2]. - The gross profit margin was 66.40%, an increase of 1.02 percentage points [2]. Product Performance - Revenue from products priced above 300 yuan reached 380 million yuan, a year-on-year increase of 21.60%, accounting for 22.17% of liquor revenue [2]. - Revenue from products priced between 100-300 yuan was 969 million yuan, up 8.93%, making up 56.49% of liquor revenue [2]. - Revenue from products priced below 100 yuan was 366 million yuan, a year-on-year decline of 29.78%, representing 21.34% of liquor revenue [2]. Strategic Initiatives - The company is focusing on a strategy of "national layout, deepening the northwest, and key breakthroughs," enhancing regional market synergy and increasing market share [2]. - The company is actively expanding its online sales channels, with internet sales revenue growing by 29.30% year-on-year, becoming a new highlight of performance growth [2]. Research and Development - The company is increasing investment in research and development, promoting process innovation and intelligent brewing to enhance product quality [3]. - The construction of the Jin Hui Ecological Smart Industrial Park is underway, aimed at creating a "world-class wine specialty area" to promote industrial upgrading and cluster development [3]. Brand Development - The company is focusing on the core values of "ecological brewing and cultural empowerment," enhancing emotional connections with consumers through sports marketing, themed tasting events, and the establishment of Jin Hui wine experience centers [3]. - The company adheres to its mission of "brewing ecological wine and conveying positive energy," gradually building a brand communication system that covers multiple consumer segments [3]. Market Expansion - In response to intensified market competition, fluctuating raw material costs, and tightening environmental policies, the company plans to deepen digital transformation, optimize supply chain management, and improve channel construction [3]. - The company aims to further penetrate core markets in Gansu, Qinghai, and Ningxia while actively expanding into East China and northern markets to accelerate national layout [3]. Management Principles - The company fully implements the "81456" lean management principle, using digitalization as a tool to deepen the precision, standardization, and systematization of user engineering [3]. - Regular themed activities such as "Jin Hui Journey," "Salute to Excellent Enterprises," and "Li Encounter Jin Hui 1580" are held to strengthen brand-user interaction and continuously enhance brand influence and market share [3].