处暑・避暑经济乘“热”而上｜财经二十四节气

Core Insights - The "cooling economy" is becoming a significant trend in China, driven by high temperatures and a growing demand for summer leisure activities [4][16] - The domestic tourism market is expected to see over 2.5 billion trips during the summer of 2025, with a total consumption scale reaching approximately 1.8 trillion yuan [4][16] Group 1: Growth of Cooling Economy - The cooling economy is expanding rapidly, with a notable increase in travel to cooler regions, particularly from the central and eastern parts of China to the western and northeastern areas [4] - The number of railway passengers during the summer peak reached 441 million, marking a 4.3% year-on-year increase [8] - Water-based leisure activities, such as water parks and river rafting, have seen significant growth, with search volumes for "water parks" and "rafting" increasing by 176% and 247% respectively [8] Group 2: Evolving Cooling Experiences - Diverse cooling experiences are emerging, combining traditional customs with modern commercial activities, leading to new business models like night markets and music festivals [11] - The popularity of night tourism has surged, with related searches and comments doubling in July compared to the previous month [11] - Unique local products and experiences are being developed to enhance the cooling experience, such as themed tours in Guizhou that incorporate cultural heritage [11] Group 3: Ongoing Demand and Challenges - Social media discussions around cooling destinations have garnered significant attention, with the topic "summer cooling destinations" reaching 810 million views on platforms like Xiaohongshu [14] - Despite the booming demand, challenges remain in managing tourist flows and ensuring quality experiences, as seen in issues like long wait times and inadequate facilities in popular attractions [16] - The cooling economy represents not just a seasonal trend but also a shift in lifestyle and urban appeal, necessitating improvements in management and service quality [16]