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招行保险代销突破万亿,“零售之王”如何逆势突围
2 1 Shi Ji Jing Ji Bao Dao·2025-08-23 01:59

Core Insights - The insurance distribution channel is undergoing a significant transformation, shifting from a fee-driven model to a value-driven approach, with banks enhancing services and integrating resources to find new opportunities [1][2][3] Group 1: Insurance Distribution Trends - The insurance agency business, once a major revenue source for banks, is facing pressure due to regulatory changes and fee reductions, prompting a need for banks to stabilize and grow their insurance distribution income [1][2] - In 2024, China’s insurance industry saw a premium income of 5.7 trillion yuan, reflecting a 5.7% year-on-year growth, indicating a robust demand for insurance products despite challenges in the distribution channels [2][3] Group 2: Customer Demand and Product Development - There is a strong and growing demand for insurance products, particularly in the context of an aging population and changing customer risk preferences, leading banks to develop tailored insurance solutions [4][5][6] - The introduction of the "TREE Asset Allocation Service System" by banks emphasizes a focus on stable investment and risk management, catering to customer needs for retirement and long-term financial planning [4][5] Group 3: Technological Integration and Service Enhancement - Banks are leveraging digital capabilities to enhance insurance distribution, combining online and offline services to provide a comprehensive customer experience [7][8][11] - The use of AI in insurance distribution allows for personalized recommendations and efficient service delivery, improving customer engagement and satisfaction [7][8][11] Group 4: Strategic Partnerships and Ecosystem Development - The number of wealth management partners for banks has been increasing, with over 160 partnerships established, enhancing the collaborative ecosystem for insurance distribution [13][14] - By integrating resources from various insurance companies, banks aim to create a more efficient and customer-centric service model, aligning with their strategic vision of being a "value bank" [13][14]