超百万人次共赴“伍家夜宴”

Core Insights - The "Wujia Night Banquet" event in Yichang, which started on August 22, aims to boost nighttime economy and consumer engagement, featuring food stalls, automotive brands, and agricultural products [3][4] - The event is part of a broader strategy by Wujiaog District to stimulate market activity through a combination of government guidance, market operations, and social participation [3] - The district has seen significant consumer engagement, with previous seasons attracting over one million visitors and recent events generating substantial sales figures [3][4] Event Details - The fifth season of the "Wujia Night Banquet" lasts for three days and includes 43 food stalls, six automotive brands, and various agricultural exhibitors [3] - The event features themed areas such as "Taiwan Flavors," "Central South YEAH City," and a technology exhibition for automobiles, along with interactive activities like electronic music and beer challenges [3] Economic Impact - From January to July this year, Wujiaog District achieved a retail sales total of 15.428 billion yuan, reflecting a 7% increase [4] - The district plans to conduct over 40 large-scale promotional activities in 2025, targeting various consumer sectors and expecting over ten million yuan in market investments for these initiatives [4]